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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 27

Question list

List of questions

Question 261

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Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear

Question 262

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Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to lau

Question 263

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A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be

Question 264

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Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are tryi

Question 265

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Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will

Question 266

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Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data. How should they connect the data?

Question 267

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A customer asks why the send time values within an email are not being added to a Send Log. Which two actions would successfully write send time variables to their Send Log? Choose 2 answers

Question 268

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Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile

Question 269

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Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they

Question 270

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Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be config

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

Question 261

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?

Implement two separate Marketing Cloud instances.

Ensure test sends are done from data extensions with attribute 'Is Testing1.

Create one or more additional business units for testing.

Use Subscriber Filter per business unit to filter production from test data.

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Question 262

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.

Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

Configuration Manager

Change Sets

Deployment Manager

Ant Migration Tool

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Question 263

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.

What data model configuration should be recommended'

Create additional attribute fields in the main contact data extension.

Create new Salesforce data extension and link it to the other data extensions.

Create a new data extension and link it to the other data extensions.

Create a new data extension and link It as a new population.

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Question 264

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.

What functionality would tie to additional long code Implementation?

Do they need to support UTF-8 characters in their SMS?

Do they need to support different From Names by country?

Do they need to have independent reporting on SMS sends by country?

Do they need to support inbound messages in each country?

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Question 265

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.

How would they set up the Import Activity to know the name of the file?

Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Filename is automatically passed to Import Activity with File Drop Automations

Check the 'Use filename from Automation' checkbox

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Question 266

Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.

How should they connect the data?

Entry Source Data Extension

Contact Configuration

Data Designer

Data Relationships

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Question 267

A customer asks why the send time values within an email are not being added to a Send Log.

Which two actions would successfully write send time variables to their Send Log? Choose 2 answers

Match an AMPscript variable name to a Send Log field.

Use the WriteToLogO AMPscript function In the content.

Ensure the send log Is linked In an attribute group.

Enable send logging to a data extension during send process.

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Question 268

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?

Select 'Normalize Phone Number* in Journey settings.

Format the phone field in Salesforce as +l[phonenumber],

Select 'US' as the sending country in SMS activity.

Configure the phone field in Salesforce as US locale.

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Question 269

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.

How could they accomplish this?

Check the Include Replies as Attachments'' box in the RMM settings.

Use RMM dynamic content blocks to render the email reply body.

Query the RMM data view for the reply body and reference it from a data extension.

Use RMM personalization strings to render the email reply body.

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Question 270

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.

Which three questions are relevant to determining a solution?

Choose 3 answers

Does the data extension have a data relationship?

Does someone need to be notified if an error happens on import?

Will the data file be placed on the SFTP at the same time daily?

Will the file have more than 5,000 rows?

Is the data file a delta or a historical file?

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Total 306 questions