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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 13

Question list

List of questions

Question 121

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A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers

Question 122

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An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain. What is necessary to c

Question 123

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A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answers

Question 124

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A customer needs to link demographic information to its model in Contact Builder. What type of relationship should be used?

Question 125

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By which three standard methods could contacts be injected into a journey? Choose 3 answers

Question 126

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An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers. What Contact Entry mode best fits this scenario?

Question 127

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What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

Question 128

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Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What

Question 129

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A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing departm

Question 130

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A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audien

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Question 121

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

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Question 122

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.

What is necessary to complete SAP setup?

Route the domain through an IP address unique to the business unit.

Configure link wrapping to redirect to the business unit's subdomain.

Configure custom Reply Mail Management for the business unit's subdomain.

Delegate a specific subdomain to the Marketing Cloud name servers.

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Question 123

A company is hosting a series of events and wants its customers who register to enter into a journey.

Which two methods are viable configurations for entry? Choose 2 answers

A form hosted on the company website that fires the entry event via REST API.

A Smart Capture form hosted in CloudPages that updates a Profile attribute.

A Smart Capture form hosted in CloudPages that populates the entry source.

A form hosted on the company website that fires the entry event via SOAP API.

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Question 124

A customer needs to link demographic information to its model in Contact Builder.

What type of relationship should be used?

One-to-Many

One-to-One

Many-to-One

Many-to-Many

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Question 125

By which three standard methods could contacts be injected into a journey? Choose 3 answers

Mobile Response Event

Date-Based Event

Predictive Intelligence Event

CloudPages Form Submit Event

Sales/Service Cloud Event

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Question 126

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.

What Contact Entry mode best fits this scenario?

No re-entry

Re-entry anytime

Re-entry only after existing

Re-entry after time

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Question 127

What are two possible outcomes when "Multipart MIME" is selected during the send process?

Choose 2 answers

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

The email will avoid detecting by various SPAM filters.

Open and click activity are tracked in either version.

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Question 128

Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure.

NTO needs to change the cardinality between two data extensions inside Contact Builder.

What are two consequences of this change? Choose 2 answers

All filters created before will adapt automatically to the new cardinality.

All scheduled sends using a filter based on one of the data extensions should be reviewed.

A contact may NOT show up in the filter based on one of the data extensions.

One of the data extensions must be deleted from the attribute group in order to change the cardinality.

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A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Email sends can be separated into Tracking folders for each brand.

User roles can be customized to allow or deny specific permissions.

Subscribers can be maintained at the Business Unit level.

Brands can set their own physical address and SAP.

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Question 130

A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommend to ensure content is displayed properly within the email?

AMPscript LookupRows function

A/B Test Content type

AMPscript conditional against the Gender field

Dynamic Content Block

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Total 306 questions