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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 14

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Question 131

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An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.

The company collects the following information:

*Customer data (email address, first name, last name….)

*Event registration (email address, event ID, event name, event type, venue ID….)

*Venue details (venue ID, venue name, venue address….)

*Payment details (email address, event ID, total paid….) The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

Event Registration
Event Registration
Venue Details
Venue Details
Payment Details
Payment Details
Customer Data
Customer Data
Suggested answer: A, D
asked 23/09/2024
Ciaran Cullimore
41 questions

Question 132

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The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email's code.
Correct syntax is used on any AMPscript in the email's code.
Personalization strings map to attributes or data extension fields.
Personalization strings map to attributes or data extension fields.
Grammar and spelling in the email text is correct.
Grammar and spelling in the email text is correct.
Each content block specified in a dynamic content rule exists.
Each content block specified in a dynamic content rule exists.
Words or phrases used may trigger spam filters.
Words or phrases used may trigger spam filters.
Suggested answer: A, B, D
asked 23/09/2024
Djordje Novakovic
36 questions

Question 133

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Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Lifetime Purchase Value
Lifetime Purchase Value
Proximity to Store
Proximity to Store
Last Purchase Date
Last Purchase Date
Conversion Rate
Conversion Rate
Ages in Household
Ages in Household
Suggested answer: A, C, D
asked 23/09/2024
Mohammed Hamid
46 questions

Question 134

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Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

How should the consultant facilitate this within Contact Builder?

Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Suggested answer: D
asked 23/09/2024
Balanavaneethan Nitharsan
29 questions

Question 135

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what storage model should be used if a subscriber has more than one value for an attribute?

Lists
Lists
Profile Attribute
Profile Attribute
Data Extensions
Data Extensions
Publication Lists
Publication Lists
Suggested answer: B
asked 23/09/2024
Mitesh Patel
32 questions

Question 136

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A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:

*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.

*Payments.csv will be encrypted.

*Payments.csv will contain data from the previous week.

*Late payment notices will be sent each Monday at noon.

*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.

Which automation sequence represents a viable solution?

File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Suggested answer: B
asked 23/09/2024
Felix Bourdier
47 questions

Question 137

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A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

What recommendation would provide a scalable solution for the start-up?

A scheduled automation to send daily transactional messages.
A scheduled automation to send daily transactional messages.
A file drop automation to send transactional messages.
A file drop automation to send transactional messages.
A manual email send for each transactional message.
A manual email send for each transactional message.
Triggered email sends to deliver transactional messages.
Triggered email sends to deliver transactional messages.
Suggested answer: D
asked 23/09/2024
Neha Dua
41 questions

Question 138

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A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.

Which sequence of activities in Journey Builder should accomplish this?

Engagement Split > Send email > Wait By Duration > Random Split > Send email
Engagement Split > Send email > Wait By Duration > Random Split > Send email
Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
Decision Split > Send email > Engagement Split > Send email
Decision Split > Send email > Engagement Split > Send email
Suggested answer: C
asked 23/09/2024
Phanel Xavier
46 questions

Question 139

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Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing

Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.

How should consumers, retailers, and wholesale buyers be defined in Data Designer?

One-to-Many Relationship
One-to-Many Relationship
Many-to-Many Relationship
Many-to-Many Relationship
One-to-One Relationship
One-to-One Relationship
Population
Population
Suggested answer: C
asked 23/09/2024
Sivagami Narayanan
49 questions

Question 140

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How are Publication Lists used?

To allow subscribers to opt-down/out instead of unsubscribing from all
To allow subscribers to opt-down/out instead of unsubscribing from all
To built dynamic content rules by subscriber type
To built dynamic content rules by subscriber type
To manage subscribers in guided and triggered email sends
To manage subscribers in guided and triggered email sends
To send communication to all subscribers, regardless of opt-in status
To send communication to all subscribers, regardless of opt-in status
Suggested answer: A
asked 23/09/2024
Rodwell Shibambu
51 questions
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