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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 15

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Question 141

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A customer wants to link web analytics data to subscriber data.

How should this be set up in Data Designer?

Link to Marketing Cloud data extensions
Link to Marketing Cloud data extensions
Link to the Marketing Cloud API
Link to the Marketing Cloud API
Link to the Web Analytics SFTP
Link to the Web Analytics SFTP
Link to the Web Analytics Provider API
Link to the Web Analytics Provider API
Suggested answer: A
asked 23/09/2024
david tsai
44 questions

Question 142

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A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Number
Number
Currency
Currency
Float
Float
Decimal
Decimal
Suggested answer: D
asked 23/09/2024
Yohan Frachisse
28 questions

Question 143

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Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.

Which statement describes how this will impact the account?

Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
Suggested answer: D
asked 23/09/2024
Maurice Nicholson
33 questions

Question 144

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Which three statements are correct about Data Designer? Choose 3 answers

Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
Each attribute group can contain multiple lists, and each list can include multiple attributes.
Each attribute group can contain multiple lists, and each list can include multiple attributes.
Suggested answer: A, B, D
asked 23/09/2024
Corey Rivers
37 questions

Question 145

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Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.

Is based on a data extension which has Email Address as Primary Key.

A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.

What could be the reason?

The preference center is too precise.
The preference center is too precise.
Their account has deliverability issues.
Their account has deliverability issues.
The contact fell below the High Water Mark.
The contact fell below the High Water Mark.
The entry event is triggered too often.
The entry event is triggered too often.
Suggested answer: C
asked 23/09/2024
Fronzino Franco
35 questions

Question 146

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A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.

Separated into two different data extensions.

Which workflow should meet these requirements?

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Suggested answer: B
asked 23/09/2024
Henock Asmerom
34 questions

Question 147

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Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business

Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Marketing Cloud Channel Manager
Marketing Cloud Channel Manager
Marketing Cloud Email Marketing Manager
Marketing Cloud Email Marketing Manager
Marketing Cloud Regional or Local Administrator
Marketing Cloud Regional or Local Administrator
Marketing Cloud Administrator
Marketing Cloud Administrator
Suggested answer: A, D
asked 23/09/2024
Kyle Roarick
36 questions

Question 148

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A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:

*Use SmartCapture forms to write data into event registration data extensions.

*Cross-reference the records in each registration data extension with corresponding invitation email sends.

*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

AMPscript
AMPscript
SQL
SQL
HTML
HTML
CSS
CSS
Suggested answer: A
asked 23/09/2024
Yasser Mohamed Mohamed
45 questions

Question 149

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A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

Data Designer
Data Designer
Cloud Pages
Cloud Pages
Web Analytics Connector
Web Analytics Connector
Content Builder
Content Builder
Suggested answer: C, D
asked 23/09/2024
Mohammad Wahid
46 questions

Question 150

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A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".

The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.

Which three key issues should be addressed?

Choose 3 answers

What publication lists will be used?
What publication lists will be used?
Will the company need a custom preference center?
Will the company need a custom preference center?
How will Marketing Cloud and the database synchronize?
How will Marketing Cloud and the database synchronize?
Will new users have a "Customer ID"?
Will new users have a "Customer ID"?
What will be used as Subscriber Key?
What will be used as Subscriber Key?
Suggested answer: C, D, E
asked 23/09/2024
ola adekanbi
38 questions
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