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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 17

Question list

List of questions

Question 161

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Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed

Question 162

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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as qu

Question 163

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Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is sto

Question 164

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Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant ut

Question 165

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case

Question 166

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Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do n

Question 167

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A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time develope

Question 168

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A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from

Question 169

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Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email

Question 170

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Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email. What would a consultant recommend?

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Question 161

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

Distributed Marketing

Einstein Content Selection

Marketing Cloud Connect

Distributed Sending

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Question 162

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

Triggered Send Definition

Transactional Messaging API

Multi-Step journey with an API Event entry source

Single Send journey with an API Event entry source

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Question 163

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

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Question 164

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

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Question 165

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

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Question 166

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Import File > Data Extract > File Transfer > Import File

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Query > Data Extract > File Transfer > Import File

File Transfer > Import File > Data Extract > File Transfer > Import File

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Question 167

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A Transactional Journey with the Not Sent Notification activity included

A Datorama instance to ingest their data

An external system to receive and confirm callback and subscriptions

An Interaction Studio instance to ingest their data

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Question 168

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.

Which model would meet the requirements?

Publication List with Lists

Publication List with Data Extensions

Exclusion List with Lists

Exclusion List with Data Extensions

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Question 169

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

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