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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 19

Question list

List of questions

Question 181

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A mobile contact is not receiving SMS messages sent via MobileConnect. In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

Question 182

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An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages. Wha

Question 183

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Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to

Question 184

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Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining a

Question 185

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A customer notices their open and click rates are very low. Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Question 186

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Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optim

Question 187

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A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records

Question 188

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Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the

Question 189

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Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performanc

Question 190

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Northern Trail Outfitters has recently configured MobileConnect and wants to perform single sendouts from within MobileConnect using data extensions that contain automatically refreshed segments. W

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Question 181

A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

Ensure the contact is subscribed to the correct keyword.

Check the contact is subscribed to the correct short or long code.

Check the contact opt-in status in All Subscribers.

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

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Question 182

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

What method should be suggested in this scenario?

Platform Events API

Data View Export with every send

Data Retrieves on the Send Object

Event Notification Service

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Question 183

Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

Configure the Contact Extract Activity in Automation Studio

Query the _Subscriber Data View and Extract it weekly

Query the _Contact Data View and transfer it weekly

Schedule the Contacts Counts Standard Report

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Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Use Einstein Segment Recommendations

Use an import activity to import a file from the SFTP

Use a query activity to populate the auto-suppression

Use the Import Wizard in Automation Studio

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Question 185

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Use different subject lines and send "win back" emails with exclusive offers.

Send inactive subscribers different messaging at a different frequency.

Increase volume of sending, trying new times and days of the week.

Remove subscribers who have not opened emails in three months.

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Question 186

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

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Question 187

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

Get existing records updated with new Keys sourced from Sales Cloud instance.

Identify what key the customer wants and have the MC Contact model control it.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

Purge the current records and carry on with new keys sourced from Sales Cloud.

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Question 188

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

%%view_as_webpage%%

%%view_email_url%%

%%vawp%%

%%view_online%%

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Question 189

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years.

They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Replace the current data extension with a new data extension configured with a Retention Period.

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Question 190

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single sendouts from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A field of Locale type containing the country code

A field of Text type containing the country code plus mobile number

A field of Locale type containing the locale code

A field of Phone type containing the mobile number

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Total 306 questions