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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 3

Question list

List of questions

Question 21

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Northern Trail Outfitters (NTO): * Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations. * P

Question 22

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Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: * Maintain NTO's master suppression list

Question 23

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A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices. Which reasons warrants this implementation? Choose 2 answers.

Question 24

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Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Question 25

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A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which steps will solve how re

Question 26

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To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing c

Question 27

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The customer has these requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from the Marketing Cloud. * Output files must meet

Question 28

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A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported the

Question 29

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What is a correct statement about Send Log data? Choose 3 answers

Question 30

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Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Question 21

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

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Question 22

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud.

The staff member needs to perform the following tasks:

* Maintain NTO's master suppression list

* Configure data relationships

* Create new subscriber attributes

Which role should be assigned to the IT staff member?

Analyst

Data Manager

Administrator

Content Creator

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Question 23

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Support non-English responses with Reply Mail Management.

Localized language and display options based on location and culture.

Tracking information for campaigns sent by each office.

Localized physical mailing address displayed in the default email footer

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Question 24

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Business Units can have more than one parent Business Unit.

Subscribers can only appear in one Business Unit.

Business Units can mirror an organization's operational structure.

Business Units can share information with other Business Units.

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Question 25

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

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To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing crossmarketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation.

Choose 2 answers

The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

The email headers for EO will still reflect the private domain for NTO since that is the parent company.

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Question 27

The customer has these requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from the Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates Recent Send Summary report > Report delivered directly to FTP

Extract activity of Tracking Extracts that combines data into required file > Transfer activity

Query activity to pull data view information > Extract activity of data extension > Transfer activity

Extract activity of data view tables > Query activity to create the required file > Transfer activity

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Question 28

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view.

An automation that generates the Unsubscribe Event Extract.

An automation that queries the Unsubscribe data view.

An automation that generates the Complaint Tracking Extract.

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Question 29

What is a correct statement about Send Log data?

Choose 3 answers

Can be accessed via Query activities.

Can be incorporated into standard reports.

Can be stored for a set period of time.

Can be added to a standard data view.

Can be included in measures and filters.

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Question 30

Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

Profile attributes

Preference attributes

Publication Lists

Preference Lists

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Total 306 questions

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