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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 2

Question list

List of questions

Question 11

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A publishing company has presented the following: * A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. * A campaign needs to be created and managed by

Question 12

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Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of

Question 13

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Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web An

Question 14

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A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and

Question 15

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Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales repr

Question 16

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A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: * They currently have 3 mil

Question 17

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A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

Question 18

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A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?

Question 19

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A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement? Choose 2 answers

Question 20

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A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud. What approach should the consultant rec

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?

Question 11

A publishing company has presented the following:

* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

* The customer's expiration date is included in the data file.

What component should the customer's solution include?

Choose 3 answers

Suppression list

Data Filter

Triggered Send

Template-based emails

Automation Studio

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Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

* Number of Sends

* Delivery Rate

* Overall Bounce Rate

* Block Bounce Rate

* Open Rate

* Click Rate

* Complaint Rate

* Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report

Email Performance Over Time Report

Email Send Report

Account Send Summary Report

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Question 13

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Use the web analytics platform to trigger behavioral remarketing emails.

Track web activity from a click on an email URL back to a specific email campaign.

Pass web conversion data back into Marketing Cloud for use in email reporting.

Recognize web traffic as originating from email instead of another channel.

Match subscribers to web activity by passing Subscriber ID through email links.

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Question 14

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

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Question 15

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

Pick "Choose from list," selecting the from name and from email values from the list of account users.

Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Match the external keys of the sender profile and data extension containing account representative details.

Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

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Question 16

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

IP ramp-up is important to establish a positive sender reputation.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

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Question 17

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Check the Scope by User box in Marketing Cloud.

Create a User in Sales Cloud with a System Administrator Profile.

Ensure that the User has the correct profile in Marketing Cloud.

Ensure that the User is assigned as System Administrator in Sales Cloud.

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Question 18

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Create a Salesforce Data Extension for the user to select during a Guided Send.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

Create data validation rules for the integrated user in Sales Cloud.

Add custom links to the page layouts in Marketing Cloud

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Question 19

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

Use the Organization-Wide Email address.

Use a custom Delivery Profile.

Use a custom Send Classification.

Use the Send From Record Owner option

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Question 20

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

Use Query Activities to create a Sendable Synchronized Data Extension.

Use Data Filters to segment data to output a Sendable Data Extension

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Total 306 questions

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