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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 5

Question list

List of questions

Question 41

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A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expe

Question 42

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A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to: * Use an existing Paste HTML email for th

Question 43

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A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send defi

Question 44

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A customer has several values that need to be used in the body of an email send: * The data would be stored in a reference data extension, related on SubscriberKey. * There may be one or more reco

Question 45

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Which statement is correct regarding tracking aliases? Choose 2 answers

Question 46

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Which statement is correct regarding tracking aliases? Choose 2 answers

Question 47

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What is a capability of the Import within Contact Builder? Choose 2 answers

Question 48

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When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Question 49

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Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate

Question 50

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When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

Question 41

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

Given the customer's requirements, which method should be used to automate their monthly promotional email?

Create a triggered automation that includes an import activity and triggered send.

Create a scheduled daily automation that includes an import activity and user-initiated send.

Create a scheduled monthly automation that includes an import activity and triggered send.

Create a triggered automation that includes an import activity and user-initiated send.

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Question 42

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

Triggered Send

Guided Send

Automated Send

User-Initiated Send

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Question 43

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.

Subscriber first name data is stored in a data extension that will not be used in the send definition.

Which option should be in this scenario?

Personalization strings

AMPscript

SQL Query

Guide Template Language

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Question 44

A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.

* There may be one or more records for each subscriber.

* The audience is generally over 1 million subscribers.

* The content is time sensitive and should be sent as quickly as possible.

* The customer is not using "catch and release" sending.

* The reference data extension contains 25 columns.

Which method should be used?

AMPscript a single Lookup Function

Server Side Javascript a single LookupOrderedRows Function

AMPscript a single LookupOrderedRows Function

Dynamic content via the Dynamic Content Wizard

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Question 45

Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

Tracking aliases can differentiate click activity in an email to the same URL.

Tracking aliases are primarily relevant when used with email conversion tracking.

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Question 46

Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

Tracking aliases can differentiate click activity in an email to the same URL.

Tracking aliases are primarily relevant when used with email conversion tracking.

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Question 47

What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FTP.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

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Question 48

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Create a new Attribute Group referencing all email address fields in Data Designer.

Create a new Import to populate subscriber email addresses into All Subscribers.

Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

Add all email address fields into the Contact Configuration screen in the correct order

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Question 49

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.

Create a data extension to incorporate the imported data from a Salesforce Dashboard.

Combine each individual's channel contact information under one record.

Use Marketing Cloud Connect to include data from Sales Cloud.

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