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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 6

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Question 51

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A customer has three data extensions that need to be added to Contact Builder * Customers contains customer information * Orders contains order information * Products contains product information How should these data extensions be linked within an Attribute Group? Choose 2

Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
Suggested answer: B, D
asked 23/09/2024
Akash Patel
40 questions

Question 52

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What statements are correct regarding Attribute Groups?

Choose 2 answers

They link data extensions to subscriber lists.
They link data extensions to subscriber lists.
They link data extensions to contacts.
They link data extensions to contacts.
They link data extensions to other data extensions.
They link data extensions to other data extensions.
They link subscriber lists to contacts.
They link subscriber lists to contacts.
Suggested answer: B, C
asked 23/09/2024
FUKUMOTO AYUMI
31 questions

Question 53

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Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.

What statements are accurate regarding Attribute Groups?

Choose 2 answers

They can contain only one data extension.
They can contain only one data extension.
They can be created by templates to accomplish certain tasks.
They can be created by templates to accomplish certain tasks.
They link data extensions to other data extensions or contacts.
They link data extensions to other data extensions or contacts.
They replicate the structure from the external system data into templates.
They replicate the structure from the external system data into templates.
Suggested answer: B, C
asked 23/09/2024
Sebastian Romero
45 questions

Question 54

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Which statement IS correct regarding the automation tools in the Marketing Cloud?

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Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Suggested answer: B, C, E
asked 23/09/2024
Jose Gonzalez
40 questions

Question 55

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A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

Which sequence of activities would best accomplish this?

Engagement Split > Send email > Wait > Random Split > Send email
Engagement Split > Send email > Wait > Random Split > Send email
Random Split > Send email > Join > Decision Split > Wait > Send email
Random Split > Send email > Join > Decision Split > Wait > Send email
Random Split > Send email > Wait > Engagement Split > Join > Send email
Random Split > Send email > Wait > Engagement Split > Join > Send email
Decision Split > Send email > Engagement Split > Send email
Decision Split > Send email > Engagement Split > Send email
Suggested answer: C
asked 23/09/2024
Christina Lanaski
38 questions

Question 56

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A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Define Goal, Send Email, Wait, Decision Split
Define Goal, Send Email, Wait, Decision Split
Random Split, Send Email, Wait, Define Goal
Random Split, Send Email, Wait, Define Goal
Define Goal, Update Contact Data, Send Email, Wait
Define Goal, Update Contact Data, Send Email, Wait
Update Contact Data, Wait, Send Email, Join
Update Contact Data, Wait, Send Email, Join
Suggested answer: C
asked 23/09/2024
Emmanuel Esquivel Guzman
36 questions

Question 57

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A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Suggested answer: A
asked 23/09/2024
Ravindra MG
27 questions

Question 58

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A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.

What can a user do to ensure that contacts enter this interaction successfully based on the error message?

Choose 2 answers

Select a source DE with a root relationship to the contact.
Select a source DE with a root relationship to the contact.
Make sure the contact is above the High Water Mark on the source data.
Make sure the contact is above the High Water Mark on the source data.
Import new subscribers to the All Subscribers table.
Import new subscribers to the All Subscribers table.
Fire the event in both Automation Studio and the Entry Event.
Fire the event in both Automation Studio and the Entry Event.
Suggested answer: A, B
asked 23/09/2024
Joseph McCray
32 questions

Question 59

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Why would a contact fail to enter a Journey Builder interaction?

Choose 3 answers

The interaction allows re-entry only after exiting, and the contact already exists.
The interaction allows re-entry only after exiting, and the contact already exists.
The contact falls below the High Water Mark.
The contact falls below the High Water Mark.
The interaction has an A/B/n split, and the contact does not meet the criteria.
The interaction has an A/B/n split, and the contact does not meet the criteria.
The entry event was not fired via Automation Studio.
The entry event was not fired via Automation Studio.
The contact did not meet the entry criteria.
The contact did not meet the entry criteria.
Suggested answer: A, B, E
asked 23/09/2024
PEDRO ARIAS
35 questions

Question 60

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How do you use data designer to link the web analytics data to your subscriber data?

Use a marketing cloud data extension
Use a marketing cloud data extension
Suggested answer: A
asked 23/09/2024
Sebasteen Lawrance
43 questions
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