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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 6

Question list

List of questions

Question 51

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A customer has three data extensions that need to be added to Contact Builder * Customers contains customer information * Orders contains order information * Products contains product information Ho

Question 52

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What statements are correct regarding Attribute Groups? Choose 2 answers

Question 53

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Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? Choose 2 answ

Question 54

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Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers

Question 55

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A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of act

Question 56

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A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, t

Question 57

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A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with

Question 58

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A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction

Question 59

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Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

Question 60

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How do you use data designer to link the web analytics data to your subscriber data?

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

Question 51

A customer has three data extensions that need to be added to Contact Builder * Customers contains customer information * Orders contains order information * Products contains product information How should these data extensions be linked within an Attribute Group? Choose 2

Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products

Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products

Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products

Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers

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Question 52

What statements are correct regarding Attribute Groups?

Choose 2 answers

They link data extensions to subscriber lists.

They link data extensions to contacts.

They link data extensions to other data extensions.

They link subscriber lists to contacts.

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Question 53

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.

What statements are accurate regarding Attribute Groups?

Choose 2 answers

They can contain only one data extension.

They can be created by templates to accomplish certain tasks.

They link data extensions to other data extensions or contacts.

They replicate the structure from the external system data into templates.

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Question 54

Which statement IS correct regarding the automation tools in the Marketing Cloud?

Choose 3 answers

Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.

Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.

Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.

Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

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Question 55

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

Which sequence of activities would best accomplish this?

Engagement Split > Send email > Wait > Random Split > Send email

Random Split > Send email > Join > Decision Split > Wait > Send email

Random Split > Send email > Wait > Engagement Split > Join > Send email

Decision Split > Send email > Engagement Split > Send email

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Question 56

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Define Goal, Send Email, Wait, Decision Split

Random Split, Send Email, Wait, Define Goal

Define Goal, Update Contact Data, Send Email, Wait

Update Contact Data, Wait, Send Email, Join

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Question 57

A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

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Question 58

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.

What can a user do to ensure that contacts enter this interaction successfully based on the error message?

Choose 2 answers

Select a source DE with a root relationship to the contact.

Make sure the contact is above the High Water Mark on the source data.

Import new subscribers to the All Subscribers table.

Fire the event in both Automation Studio and the Entry Event.

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Question 59

Why would a contact fail to enter a Journey Builder interaction?

Choose 3 answers

The interaction allows re-entry only after exiting, and the contact already exists.

The contact falls below the High Water Mark.

The interaction has an A/B/n split, and the contact does not meet the criteria.

The entry event was not fired via Automation Studio.

The contact did not meet the entry criteria.

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Question 60

How do you use data designer to link the web analytics data to your subscriber data?

Use a marketing cloud data extension

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Total 306 questions

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