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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 7

Question list

List of questions

Question 61

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A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on da

Question 62

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NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

Question 63

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Customer Event: * gather data through a tablet-based webform as part of a raffle into a data extension. * Winner is randomly selected. * After the event, an email should be sent to the participan

Question 64

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Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed ?

Question 65

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NTO wants not only to send to their best customers, but also those most likely to buy. What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

Question 66

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What are two ways Contact builder can alter the data in Data Extensions

Question 67

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Which two statements about a database of record are correct? Choose 2 answers:

Question 68

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A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information: * Orders: OrderId

Question 69

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A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud. Which three steps should the consultant us

Question 70

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A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

Question 61

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

Share Sales Cloud user licenses across Marketing Cloud users

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Question 62

NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

no reentry

reentry anytime

reentry only after exiting

reentry after time

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Question 63

Customer Event:

* gather data through a tablet-based webform as part of a raffle into a data extension.

* Winner is randomly selected.

* After the event, an email should be sent to the participants to gather opt ins for marketing emails.

Define 2 things necessary:

data extension with opt in status

Send email activity which contains a link to subscription center

WebCollect

SmartCapture

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Question 64

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed ?

AMPScript

HTML

CSS

SQL

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Question 65

NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

last purchase date

proximity to store

lifetime purchase value

conversion rate

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Question 66

What are two ways Contact builder can alter the data in Data Extensions

Add Single Record

Extract Data

Clear Records

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Question 67

Which two statements about a database of record are correct?

Choose 2 answers:

A database of record is a centralized storage repository of data about objects or people

A database of record is any database that contains subscriber data

A database of record is system in which subscriber's status is maintained

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

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Question 68

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal * Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount * Products: ProductId, SKU, Name, Description, Cost, Price What two actions should be taken in Data Designer?

Create a one-to-one relationship between Orders and order_Details

Create a one-to-one relationship between the contact record and Order_Details

Create a one-to-one relationship between Order_Details and Products

Create a one-to-many relationship between Orders and Order_Details

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Question 69

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution

Enable triggered sends on the Lead object in configuration

Write an Apex Trigger on the Lead object

Create the triggered send definition in the sales cloud

Create the triggered send definition in the marketing cloud

Put a SOAP API in place via the marketing cloud API

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Question 70

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

Which option should be in this scenario?

Personalization strings

Guide Template Language

SQL Query

AMPscript

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Total 306 questions

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