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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 9

Question list

List of questions

Question 81

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A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups: * Customer who searched for an item on their website

Question 82

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Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Question 83

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A customer has several values that need to be used in the body of an email send. * The data would be stored in a reference data extension, related on SubscriberKey * There may be one or more record

Question 84

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As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practices

Question 85

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A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The

Question 86

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Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

Question 87

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NTO has to import a file that will be different every time. What method should be used?

Question 88

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NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow?

Question 89

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Question 90

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If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Question 81

A retail company needs to create journeys that will target subscribers based on website behavior.

They have identified three separate groups:

* Customer who searched for an item on their website

* Customers who abandoned a cart on their website

* Customers who made a purchase on their website

Which three questions should the consultant ask in order to design the data structure to this solution?

Choose 3 answers:

Should customers exit the journey when the goal is met?

How are the subscribers identified in your web analytics?

How many messages should be included in each journey?

Should a single customer exist in multiple journeys at the same time?

How long after the behavior occurs will a subscriber need to enter a journey?

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Question 82

Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Re-entry anytime

Re-entry only after exit

No re-entry

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Question 83

A customer has several values that need to be used in the body of an email send.

* The data would be stored in a reference data extension, related on SubscriberKey * There may be one or more records for each subscriber * The audience is generally over 1 million subscribers * The content is time sensitive and should be sent as quickly as possible * The customer is not using "Catch and release" sending * The reference data extension contains 25 columns What method should be used

AMPScript a single LookupOrderRows function

Dynamic content via the Dynamic content wizard

Server side JavaScript a single LookupOrderedRows function

AMPScript a single lookup function

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Question 84

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials.

NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

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Question 85

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

How will Marketing Cloud and the database sync up?

Will new users have an "Email ID"?

What will be used as the Subscriber Key?

What publication lists will be used?

Will the company need a custom preference center?

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Question 86

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

What action should be taken to increase subscriber engagement? Choose 2 answers

Increase volume of emails to a wider audience

Increase the use of dynamic content in emails

Adopt a Cart Abandonment Email Campaign

Introduce more identity verification steps in check out process

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Question 87

NTO has to import a file that will be different every time.

What method should be used?

Update

Overwrite

Add and Update

Add Only

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Question 88

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

A user-initiated message to send an email to customers who made a purchase daily.

Triggered Import - user initiated send (not scheduled).

A scheduled automation to send emails to customers who made a purchase daily.

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Question 89

What are the similarities between Automation Studio and Journey Builder?

Have duration plus wait activity

Ability to define an email send

Fire an event from Automation Studio to Journey Builder

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Question 90

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.

What is the issue causing less emails to go out? Select one.

High Watermark if journey builder

Preference center is too strict

Deliverability issues on account

Email frequency too high

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Total 306 questions