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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 9

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Question 81

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A retail company needs to create journeys that will target subscribers based on website behavior.

They have identified three separate groups:

* Customer who searched for an item on their website

* Customers who abandoned a cart on their website

* Customers who made a purchase on their website

Which three questions should the consultant ask in order to design the data structure to this solution?

Choose 3 answers:

Should customers exit the journey when the goal is met?
Should customers exit the journey when the goal is met?
How are the subscribers identified in your web analytics?
How are the subscribers identified in your web analytics?
How many messages should be included in each journey?
How many messages should be included in each journey?
Should a single customer exist in multiple journeys at the same time?
Should a single customer exist in multiple journeys at the same time?
How long after the behavior occurs will a subscriber need to enter a journey?
How long after the behavior occurs will a subscriber need to enter a journey?
Suggested answer: B, D, E
asked 23/09/2024
San Min Oo
40 questions

Question 82

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Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Re-entry anytime
Re-entry anytime
Re-entry only after exit
Re-entry only after exit
No re-entry
No re-entry
Suggested answer: A
asked 23/09/2024
Jeffrey Cayao
36 questions

Question 83

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A customer has several values that need to be used in the body of an email send.

* The data would be stored in a reference data extension, related on SubscriberKey * There may be one or more records for each subscriber * The audience is generally over 1 million subscribers * The content is time sensitive and should be sent as quickly as possible * The customer is not using "Catch and release" sending * The reference data extension contains 25 columns What method should be used

AMPScript a single LookupOrderRows function
AMPScript a single LookupOrderRows function
Dynamic content via the Dynamic content wizard
Dynamic content via the Dynamic content wizard
Server side JavaScript a single LookupOrderedRows function
Server side JavaScript a single LookupOrderedRows function
AMPScript a single lookup function
AMPScript a single lookup function
Suggested answer: A
asked 23/09/2024
Ilya Shadrin
37 questions

Question 84

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As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials.

NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.
Use a web-safe font for text that closely matches the brand's custom font.
Build an email as one image, with all text saved in the brand font.
Build an email as one image, with all text saved in the brand font.
Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Build an email using multiple images, with all text saved in the brand font.
Build an email using multiple images, with all text saved in the brand font.
Suggested answer: A
asked 23/09/2024
German Lopez
40 questions

Question 85

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A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

How will Marketing Cloud and the database sync up?
How will Marketing Cloud and the database sync up?
Will new users have an "Email ID"?
Will new users have an "Email ID"?
What will be used as the Subscriber Key?
What will be used as the Subscriber Key?
What publication lists will be used?
What publication lists will be used?
Will the company need a custom preference center?
Will the company need a custom preference center?
Suggested answer: A, B, C
asked 23/09/2024
mohammed zakir
38 questions

Question 86

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Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

What action should be taken to increase subscriber engagement? Choose 2 answers

Increase volume of emails to a wider audience
Increase volume of emails to a wider audience
Increase the use of dynamic content in emails
Increase the use of dynamic content in emails
Adopt a Cart Abandonment Email Campaign
Adopt a Cart Abandonment Email Campaign
Introduce more identity verification steps in check out process
Introduce more identity verification steps in check out process
Suggested answer: B, C
asked 23/09/2024
Ayo dickson
50 questions

Question 87

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NTO has to import a file that will be different every time.

What method should be used?

Update
Update
Overwrite
Overwrite
Add and Update
Add and Update
Add Only
Add Only
Suggested answer: B
asked 23/09/2024
Borisov Aleksandr
35 questions

Question 88

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NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

A user-initiated message to send an email to customers who made a purchase daily.
A user-initiated message to send an email to customers who made a purchase daily.
Triggered Import - user initiated send (not scheduled).
Triggered Import - user initiated send (not scheduled).
A scheduled automation to send emails to customers who made a purchase daily.
A scheduled automation to send emails to customers who made a purchase daily.
Suggested answer: B

Explanation:

If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.

asked 23/09/2024
DOMINIC FERNANDEZ
40 questions

Question 89

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What are the similarities between Automation Studio and Journey Builder?

Have duration plus wait activity
Have duration plus wait activity
Ability to define an email send
Ability to define an email send
Fire an event from Automation Studio to Journey Builder
Fire an event from Automation Studio to Journey Builder
Suggested answer: C
asked 23/09/2024
Rambo Jhon
40 questions

Question 90

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If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.

What is the issue causing less emails to go out? Select one.

High Watermark if journey builder
High Watermark if journey builder
Preference center is too strict
Preference center is too strict
Deliverability issues on account
Deliverability issues on account
Email frequency too high
Email frequency too high
Suggested answer: A
asked 23/09/2024
Maria Janice Lecias
49 questions
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