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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 10

Question list

List of questions

Question 91

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Tracking Alias question:

Question 92

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What is the skill set you need to build emails with dynamic content?

Question 93

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How do you add a contact in contact builder? Choose 2

Question 94

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How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

Question 95

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A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on dai

Question 96

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Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transact

Question 97

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A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master

Question 98

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A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account. What fu

Question 99

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Which two statements about a database of record are correct? Choose 2 answers

Question 100

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Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Question 91

Tracking Alias question:

Same URL

Email Conversion Tracking

Can be found in some reports

Differentiate clicking email

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Question 92

What is the skill set you need to build emails with dynamic content?

CSS

HTML

Ampscript

SSJS

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Question 93

How do you add a contact in contact builder?

Choose 2

Import to MyLists

Import to All Subscribers List

Import to DE

Add manually to All Subscribers

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Question 94

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

Marketing Channel Manager Role

Regional or Local Administrator Role

Marketing Cloud Administrator Role

Email marketing manager role

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A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

Upgrade the MC account to ConnectedApp

Turn off link details tracking

Filter data

Turn off Individual Level Tracking

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Question 96

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

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Question 97

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

What skill set should the customer team have for this solution to be viable?

HTML

SSJS

AMPscript

SQL

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Question 98

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.

What functionality should be used to retrieve the necessary data?

My Tracking

My Reports

Tracking Extract

Data Views

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Question 99

Which two statements about a database of record are correct? Choose 2 answers

It is a centralized storage repository of data about objects or people.

It is any database containing subscriber data.

It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

It is a system in which a subscriber's status is maintained.

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Question 100

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information.

If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Regional store manager's name and email address for each customer.

Each customer's region code and the manager's name and email address for each region code.

Name and email address for each regional store manager stored on a lookup table.

Region code, regional store manager's name, and email address for each customer.

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Total 306 questions

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