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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 30

Question list

List of questions

Question 291

(0)

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What s

Question 292

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Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when

Question 293

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A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who

Question 294

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Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which i

Question 295

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A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package

Question 296

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Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon coun

Question 297

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Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

Question 298

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Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sal

Question 299

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Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consul

Question 300

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A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the in

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

Question 291

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

What should a consultant recommend to meet this criteria?

Import the identified subscribers into a list when creating the send.

Create an exclusion data extension populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Create a suppression list populated with the identified subscribers.

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Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect?

Choose 3 answers

Long and Short Codes are not available for all countries.

NTO would be charged by mobile operators directly for messages.

Inbound messaging only works with local Long or Short Codes.

Not all countries are supported by MobileConnect.

Opting in for messages can only be done via inbound message.

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Question 293

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

User device data is unavailable in Contact Builder for up to 48 hours.

All mobile app users will create additional Contacts in Marketing Cloud.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

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Question 294

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content

Builder.

Which field name should be included in the report in addition to email address?

Individual ID

Contact ID

CampaignMember ID

External ID

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Question 295

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.

How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Enable the package for all business units in the Marketing Cloud account.

Create a separate installed package for each individual web form.

Instruct the web team to store the client ID and secret in the client-side code.

Ensure the package scope includes Read and Write permissions for data extensions.

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Question 296

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation?

Choose 2 answers

Import Activity

Verification Activity

Data Extract Activity

Filter Activity

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Question 297

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

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Question 298

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

Smart Capture form on website

Salesforce Triggered Sends

File import to data extension

Batch file dropped to SFTP

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Question 299

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

One parent BU and two child BUs with their own Sender Authentication Packages.

One parent BU with three additional private domains.

One parent BU and one child BU

One parent BU and three child BUs with their own Sender Authentication Packages.

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Question 300

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's ecommerce platform - Contacts, Orders, Order Items, and Products.

Which design should a consultant recommend for segmentation?

Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.

Establish data relationships and create Data Filters for the marketer to modify.

Create SQL Query Activities for the marketer to modify.

Link the data extensions in an Attribute Group.

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Total 306 questions

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