Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

Question

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.

How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

Justin Schowalter · Accepted Answer

Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

Justin Schowalter · Answer

Create a list in each BU and add subscribers with a matching Region to the list.

Justin Schowalter · Answer

Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

Justin Schowalter · Answer

Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

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