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Question 303 - Certified Marketing Cloud Consultant discussion

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Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

A.
Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
Answers
A.
Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
B.
Journey Builder Transactional Send Journey.
Answers
B.
Journey Builder Transactional Send Journey.
C.
Automation with a Send SMS and Send Email activity in separate consecutive steps.
Answers
C.
Automation with a Send SMS and Send Email activity in separate consecutive steps.
D.
Journey Builder multi-step journey with an API entry event and a decision split.
Answers
D.
Journey Builder multi-step journey with an API entry event and a decision split.
Suggested answer: B
asked 23/09/2024
IOSSIF ZINGUER
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