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Question 136 - Certified Marketing Cloud Email Specialist discussion

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A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

A.
Leverage Social Studio to capture email addresses.
Answers
A.
Leverage Social Studio to capture email addresses.
B.
Create CloudPages to collect and subscribe users,
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B.
Create CloudPages to collect and subscribe users,
C.
Use Journey Builder to build an audience using Ad Studio.
Answers
C.
Use Journey Builder to build an audience using Ad Studio.
Suggested answer: A
asked 23/09/2024
Nicolas GARCIA
34 questions
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Elena Warleta

Edited one month ago

Voted B

Answer A. Cloud pages. CloudPages is a tool within Salesforce Marketing Cloud that allows marketers to create web pages, landing pages, and forms. These pages can be shared on social media channels to collect consumer information, such as email addresses. Social Studio is a tool within the Salesforce Marketing Cloud suite that focuses on social media listening, publishing, and engagement. While its great for understanding and engaging with your audience on social media, it doesnt inherently capture email addresses from users.

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