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Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs). Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Pardot?
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country. What could LenoxSoft marketers create for each region to meet this requirement?
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?
Which one is Pardot Event Connector
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements: • Avoid duplicates in both Pardot and Salesforce. • Segment prospects based on form views and submissions. Which lead generation strategy would answer both pre-requisites?
A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: • Receive a notification when prospects view the page, but do not submit to see if they can retarget. • Receive one notification per prospect. How should a consultant accomplish this in Pardot?
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it. What approach should the Marketing team use to resolve this?

Question 172 - Certified Pardot Consultant discussion

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LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

A.
Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Answers
A.
Create Pardot user records in one business unit, then use the business unit switcher to access each account.
B.
Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
Answers
B.
Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
C.
Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
Answers
C.
Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
D.
Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answers
D.
Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Suggested answer: D
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asked 23/09/2024
Francesco Mammola
41 questions
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