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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 27

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Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs). Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Pardot?
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country. What could LenoxSoft marketers create for each region to meet this requirement?
Which one is Pardot Event Connector
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements: • Avoid duplicates in both Pardot and Salesforce. • Segment prospects based on form views and submissions. Which lead generation strategy would answer both pre-requisites?
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days. What next steps should decrease the transition time?
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: • Receive a notification when prospects view the page, but do not submit to see if they can retarget. • Receive one notification per prospect. How should a consultant accomplish this in Pardot?
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary. Which two benefits of installing the Pardot tracking code should be considered? Choose 2 answers

Question 261

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LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

A.
Automatically remove prospects from the program when an email reply trigger is met.
A.
Automatically remove prospects from the program when an email reply trigger is met.
Answers
B.
Increase the wait time on the Email send action steps.
B.
Increase the wait time on the Email send action steps.
Answers
C.
Set the Engagement Studio program to repeat every 10 days.
C.
Set the Engagement Studio program to repeat every 10 days.
Answers
D.
A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
D.
A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Answers
Suggested answer: D

Question 262

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To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A.
Disable open tracking within account settings.
A.
Disable open tracking within account settings.
Answers
B.
Only send emails to prospects who do not use Apple Mail.
B.
Only send emails to prospects who do not use Apple Mail.
Answers
C.
Enable visitor filters for all customers so opens are not tracked.
C.
Enable visitor filters for all customers so opens are not tracked.
Answers
D.
A Use the Open Rules Audit to remove opens as criteria in their automations.
D.
A Use the Open Rules Audit to remove opens as criteria in their automations.
Answers
Suggested answer: D

Question 263

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LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.

What can they consider doing to accomplish this goal?

A.
Enable prospect resubscribe in Pardot Settings.
A.
Enable prospect resubscribe in Pardot Settings.
Answers
B.
Create a custom email preference center page.
B.
Create a custom email preference center page.
Answers
C.
Minimize public lists used in marketing emails.
C.
Minimize public lists used in marketing emails.
Answers
D.
Remove the global opt out link from marketing emails.
D.
Remove the global opt out link from marketing emails.
Answers
Suggested answer: B

Question 264

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LenoxSoft utilizes Pardot Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

A.
The leads have been reassigned to a user who does not exist in that BU.
A.
The leads have been reassigned to a user who does not exist in that BU.
Answers
B.
The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B.
The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
Answers
C.
The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
C.
The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
Answers
D.
The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D.
The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Answers
Suggested answer: B, C

Question 265

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LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

A.
Create a custom layout template in Pardot that contains form elements. Create a landing page using that template.
A.
Create a custom layout template in Pardot that contains form elements. Create a landing page using that template.
Answers
B.
Create a landing page using the enhanced landing page experience. Use the Pardot Form component to add a Pardot form to track submissions.
B.
Create a landing page using the enhanced landing page experience. Use the Pardot Form component to add a Pardot form to track submissions.
Answers
C.
Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Pardot form to track submissions.
C.
Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Pardot form to track submissions.
Answers
D.
Create both a landing page and form using the enhanced landing page experience.
D.
Create both a landing page and form using the enhanced landing page experience.
Answers
Suggested answer: B

Question 266

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LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Pardot and Salesforce in order to meet this use case?

A.
A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
A.
A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
Answers
B.
Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B.
Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
Answers
C.
Export the registration list from the webinar platform, import it into Pardot and use it as a recipient list for the engagement program.
C.
Export the registration list from the webinar platform, import it into Pardot and use it as a recipient list for the engagement program.
Answers
D.
Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.Answer: A
D.
Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.Answer: A
Answers
Suggested answer: A
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