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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 20

Question list

List of questions

Question 191

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A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add

Question 192

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When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Question 193

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The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements. What feature should be recommended?

Question 194

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LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements: • Avoid duplicates in both Pard

Question 195

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A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how t

Question 196

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LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Question 197

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LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning

Question 198

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LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce u

Question 199

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Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

Question 200

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LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes

Question 191

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Completion action

Dynamic list

Segmentation rule

Automation rule

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Question 192

When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Segment internal employees with high scores for initial email sends.

Segment prospects with free email service providers for initial email sends.

Segment the best and most active contacts for initial email sends.

Segment cold prospects with a low score to reengage for initial email sends.

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Question 193

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

Pardot Grade field

Einstein Behavior Score

Einstein Lead Score

Pardot Score fieldAnswer:B

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Question 194

LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:

• Avoid duplicates in both Pardot and Salesforce.

• Segment prospects based on form views and submissions.

Which lead generation strategy would answer both pre-requisites?

Maintain the current form

Use another third-party form

Set up a form handler

Replace with a Pardot form

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Question 195

A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Pardot?

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

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Question 196

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Einstein Lead Score

Einstein Campaign Insights

Pardot Business Units

Einstein Behavior Scoring

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Question 197

LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

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Question 198

LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?

Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.

Create Pardot users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

Create Pardot users manually and set each user's language preference based on the BU and language they speak.

Create Pardot users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

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Question 199

Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

The ability to allow Salesforce to overwrite an assigned user in Pardot

The ability to use existing complex Salesforce lead routing processes

The ability to assign prospects via automation instead of manually

The ability to assign prospects based on specific criteria being met

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Question 200

LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?

First Touch Model

Even Attribution Model

Last Touch Model

Salesforce Model

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Total 266 questions