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LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

How should this be set up?

A.
Configure Users > Send daily visitor activity emails by state
A.
Configure Users > Send daily visitor activity emails by state
Answers
B.
Configure Users > Send daily prospect activity emails by owner
B.
Configure Users > Send daily prospect activity emails by owner
Answers
C.
Configure Users > Send Salesforce Engage report emails by team
C.
Configure Users > Send Salesforce Engage report emails by team
Answers
D.
Configure Users > Send starred prospect activity alerts by owner
D.
Configure Users > Send starred prospect activity alerts by owner
Answers
Suggested answer: A

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

A.
Create Pardot user records in one business unit, then use the business unit switcher to access each account.
A.
Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Answers
B.
Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
B.
Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
Answers
C.
Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
C.
Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
Answers
D.
Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
D.
Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answers
Suggested answer: D

A Pardot administrator finds that all of the email addresses for their Pardot users have changed.

What would be the root cause of this change?

A.
Import and update users
A.
Import and update users
Answers
B.
Table action updated users
B.
Table action updated users
Answers
C.
Pardot Admin changed each email address
C.
Pardot Admin changed each email address
Answers
D.
User sync mapped email address
D.
User sync mapped email address
Answers
Suggested answer: A

LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

A.
Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
A.
Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
Answers
B.
Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B.
Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
Answers
C.
Edit the completion action on the form to only add to the list if the email address is valid.
C.
Edit the completion action on the form to only add to the list if the email address is valid.
Answers
D.
Use the list to send a permission pass email and remove all hard bounces.
D.
Use the list to send a permission pass email and remove all hard bounces.
Answers
Suggested answer: A

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Pardot?

A.
Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
A.
Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
Answers
B.
Create a Pardot-hosted form and place it on the website using an iframe.
B.
Create a Pardot-hosted form and place it on the website using an iframe.
Answers
C.
Create a form handler and enable data kiosk entry mode.
C.
Create a form handler and enable data kiosk entry mode.
Answers
D.
Create a form handler to link to an existing form on the website.
D.
Create a form handler to link to an existing form on the website.
Answers
Suggested answer: C

Explanation:

https://help.salesforce.com/articleView?id=pardot_forms_kiosk_mode.htm&type=0

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.

What should be implemented to meet this requirement?

A.
IP allowlist
A.
IP allowlist
Answers
B.
Tracker domain
B.
Tracker domain
Answers
C.
Custom redirects
C.
Custom redirects
Answers
D.
Page actions
D.
Page actions
Answers
Suggested answer: B

Explanation:

https://help.salesforce.com/articleView?id=sf.pardot_admin_tracker_domain_parent.htm&type=5

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.

What should their first step in Pardot?

A.
Import .CSV file containing custom field data into Pardot.
A.
Import .CSV file containing custom field data into Pardot.
Answers
B.
Manually create and map custom fields in Pardot.
B.
Manually create and map custom fields in Pardot.
Answers
C.
Import leads and contacts from Salesforce into Pardot.
C.
Import leads and contacts from Salesforce into Pardot.
Answers
D.
Enable custom field creation via the Salesforce Connector.
D.
Enable custom field creation via the Salesforce Connector.
Answers
Suggested answer: B

Explanation:

https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

A.
Segmentation rule based on the form submission
A.
Segmentation rule based on the form submission
Answers
B.
Automation rule based on the form submission
B.
Automation rule based on the form submission
Answers
C.
Dynamic list based on the form submission
C.
Dynamic list based on the form submission
Answers
D.
Completion action on the form submission
D.
Completion action on the form submission
Answers
Suggested answer: D

Explanation:

https://www.pardot.com/blog/completion-actions/

LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found?

Choose 2 answers

A.
The sum of total conversions from the form and landing page reports.
A.
The sum of total conversions from the form and landing page reports.
Answers
B.
The Engagement Dashboard in B2B Marketing Analytics.
B.
The Engagement Dashboard in B2B Marketing Analytics.
Answers
C.
The total submissions reflected on the landing page report in Pardot.
C.
The total submissions reflected on the landing page report in Pardot.
Answers
D.
The total submissions reflected on the form report in Pardot.
D.
The total submissions reflected on the form report in Pardot.
Answers
Suggested answer: B, C

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.

Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A.
Authentication provides legal protection against email abuse complaints.
A.
Authentication provides legal protection against email abuse complaints.
Answers
B.
Authentication increases deliverability rates of emails sent through Pardot.
B.
Authentication increases deliverability rates of emails sent through Pardot.
Answers
C.
Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
C.
Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
Answers
D.
Authentication ensures the company's sending IP will not appear on blocklists.
D.
Authentication ensures the company's sending IP will not appear on blocklists.
Answers
Suggested answer: A, B
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