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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 19

Question list

List of questions

Question 181

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LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details. Which audience would gain the maximum benefit from receiving a guide?

Question 182

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LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Question 183

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LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into A

Question 184

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LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0". What could be the explanation

Question 185

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LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects t

Question 186

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LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user

Question 187

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LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to r

Question 188

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LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Question 189

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Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails? Choose 2 answers

Question 190

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LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary. Which two benefits of i

Question 181

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Prospects at the bottom of the funnel — actively deciding between vendors.

Prospects at the top of the funnel — newly sourced from a tradeshow.

Prospects at the middle of the funnel — interacting with blog content only.

Prospects who have transitioned out of the funnel — with a recently closed deal.

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Question 182

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Develop dynamic content based on lead fields.

Convert all existing leads into contacts to tie to accounts.

Identify attributes of the key accounts they want to target.

Create all contacts as campaign members in one campaign.

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LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Include prospect activity history from Account B in their prospect import if they want to retain it.

Get a brand new Pardot org and migrate both Account A and Account B into it.

Export existing custom field mappings to import desired fields into Account A.

Manually rebuild any automations built in Account B in Account A.

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Question 184

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org.

All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.

The Pardot users do not have the Pardot permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

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Question 185

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

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Question 186

LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Sales

Marketing

Administrator

Sales Manager

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Question 187

LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Import the list of custom fields used on their forms to create the fields in Pardot.

Create the existing form links as custom redirects in Pardot for tracking.

Migrate the HTML and CSS of the current form into a new Pardot layout template.

Create the custom fields needed for the forms individually in Pardot.

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Question 188

LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning

Purchase separate Pardot accounts

Enable "Business Unit'connector setting

Use the Pardot Lightning App

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Question 189

Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?

Choose 2 answers

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

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Question 190

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.

Which two benefits of installing the Pardot tracking code should be considered?

Choose 2 answers

Associate visitor activity to a prospect on form submission.

Track the prospect's click path through the website's content.

Capture complete demographic information about an anonymous visitor.

Trigger page actions to occur when a prospect visits a certain URL.

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Total 266 questions