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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 21

Question list

List of questions

Question 201

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When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

Question 202

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Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they fo

Question 203

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LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to

Question 204

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LenoxSoft is considering moving from a shared IP address to a dedicated IP address. What requirement would support advising them to move to a dedicated IP?

Question 205

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What is critical in achieving good email deliverabillty?

Question 206

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LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided a

Question 207

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Question 208

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A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. Th

Question 209

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The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their

Question 210

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What should be used to match users between Salesforce and Pardot when enabling User sync?

Question 201

When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

Salesforce B2B Integration user must be created.

User sync must be enabled in Pardot.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Pardot fields.

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Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

Run a permission pass effort to all of the leads and contacts who have opted out.

Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.

Create an automation rule to clear the opt out field on the leads and contacts.

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Question 203

What could LenoxSoft marketers create for each region to meet this requirement?

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

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Question 204

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.

What requirement would support advising them to move to a dedicated IP?

LenoxSoft sending a quarterly emails to 100,000 prospects

LenoxSoft's database growing by 500,000 prospects

LenoxSoft creating 20 new Engagement Programs

LenoxSoft sending more than 100,000 emails a month

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Question 205

What is critical in achieving good email deliverabillty?

Having a text only version of email content

Sending email through dedicated IP

Setting up email authentication

Using personalization in email content

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Question 206

LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

Which two strategies for gating content should ensure real prospects are the ones accessing the content?

Choose 2 answers

Prospects with invalid emails are sent an autoresponder requesting email verification.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Using the data format drop-down, set the email validation option at the form level.

Send the content via an autoresponder email with a link to download the content.

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Question 207

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

Automation rule and user queue

Automation rule and user group

Form completion action and user queue

Form completion action and user group

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Question 208

A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address.

They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.

What import method should be recommended?

Match records by CRM ID

Match records by Account ID

Match records by fuzzy match rules

Q Match records by email address

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Question 209

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form ::-Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

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