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"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

A.
Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user
A.
Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user
Answers
B.
Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B.
Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
Answers
C.
Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user
C.
Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user
Answers
D.
Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D.
Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
Answers
Suggested answer: D

"If an organization has several Pardot users who require direct login access to pi.pardot.com, what should be done before enabling user sync?

A.
Create a custom user role for Pardot Only users in Pardot.
A.
Create a custom user role for Pardot Only users in Pardot.
Answers
B.
Make sure the CRM username field on user records are empty.
B.
Make sure the CRM username field on user records are empty.
Answers
C.
Set the users as Marketing user roles in Pardot before enabling user sync.
C.
Set the users as Marketing user roles in Pardot before enabling user sync.
Answers
D.
Delete and recreate the specific users after enabling user sync.
D.
Delete and recreate the specific users after enabling user sync.
Answers
Suggested answer: B

"How could the prospect field ‘Pardot Hard Bounce’ be updated so a prospect becomes mailable?

A.
Update the “Opt Out” field on the prospect record
A.
Update the “Opt Out” field on the prospect record
Answers
B.
Remove the value in the ‘Pardot Hard Bounce’ field
B.
Remove the value in the ‘Pardot Hard Bounce’ field
Answers
C.
Change the email address to a valid email address
C.
Change the email address to a valid email address
Answers
D.
Clear the “Do Not Email” field on the prospect record
D.
Clear the “Do Not Email” field on the prospect record
Answers
Suggested answer: D

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

A.
Prospect was deleted by a user
A.
Prospect was deleted by a user
Answers
B.
Prospect unsubscribed from an email
B.
Prospect unsubscribed from an email
Answers
C.
Prospect replied to an email
C.
Prospect replied to an email
Answers
D.
Prospect viewed a landing page
D.
Prospect viewed a landing page
Answers
Suggested answer: B, D

"A user imported a CSV file of 100 prospects into Pardot to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

A.
The Country field has validation enabled and the updated field values did not match existing values.
A.
The Country field has validation enabled and the updated field values did not match existing values.
Answers
B.
The user who performed the import is not the assigned user listed on the remaining prospects.
B.
The user who performed the import is not the assigned user listed on the remaining prospects.
Answers
C.
The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
C.
The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
Answers
D.
The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.
D.
The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.
Answers
Suggested answer: B, C

"What record page layouts can the Send Engage Email button be added to?

A.
Opportunity
A.
Opportunity
Answers
B.
Case
B.
Case
Answers
C.
Contract
C.
Contract
Answers
D.
User
D.
User
Answers
Suggested answer: A

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

What should the Pardot administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A.
Configure users > set up a round robin > have nurture programs assign prospects to the round robin
A.
Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Answers
B.
Configure users > set up a user group > have nurture programs assign prospects to the user group
B.
Configure users > set up a user group > have nurture programs assign prospects to the user group
Answers
C.
Configure users > set up a queue > have nurture programs assign prospects to the queue
C.
Configure users > set up a queue > have nurture programs assign prospects to the queue
Answers
D.
Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
D.
Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
Answers
Suggested answer: B

Explanation:


LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

What process would accomplish this in Pardot?

A.
Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
A.
Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answers
B.
Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B.
Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answers
C.
Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C.
Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Answers
D.
Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D.
Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Answers
Suggested answer: B

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A.
Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
A.
Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
Answers
B.
Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B.
Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
Answers
C.
Add a completion action to the Product Interest form to assign prospects only if their Country field isU nited States.
C.
Add a completion action to the Product Interest form to assign prospects only if their Country field isU nited States.
Answers
D.
Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
D.
Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
Answers
Suggested answer: B

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A.
Add engagement history lightning component to lead & contact page layouts.
A.
Add engagement history lightning component to lead & contact page layouts.
Answers
B.
Add emails to campaign start displaying engagement history metrics on campaigns.
B.
Add emails to campaign start displaying engagement history metrics on campaigns.
Answers
C.
Add engagement history activity related lists to lead & contact page layouts.
C.
Add engagement history activity related lists to lead & contact page layouts.
Answers
D.
Add engagement history metrics related lists to campaign page layouts.
D.
Add engagement history metrics related lists to campaign page layouts.
Answers
Suggested answer: C
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