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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 25

Question list

List of questions

Question 241

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LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on h

Question 242

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What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answers

Question 243

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A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer. How could the sales rep remotely and immediately b

Question 244

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LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanner

Question 245

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"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Pardot prospects?

Question 246

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"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licens

Question 247

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"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this crit

Question 248

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"LenoxSoft is migrating prospect records from an external system into Pardot. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Pard

Question 249

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"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concern

Question 250

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"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched. What beha

Question 241

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

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Question 242

What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields?

Choose 3 answers

User Notifications

Social Posts

Dynamic Content

User Signatures

Email Templates

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Question 243

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

Use the Salesforce Mobile App "Send an Email" button.

Use the Salesforce "Send Pardot Email" button.

Use the Salesforce "Add to Nurture" button.

Use the Salesforce Mobile App "Add to Nurture" button.

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Question 244

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Enable two-click unsubscribe in Pardot.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

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Question 245

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Pardot prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

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Question 246

"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Pardot.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

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Question 247

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Pardot feature should be used to accomplish this marketing effort?

Create an automation rule with rules to segment the prospects and actions send the emails

Create a list using a segmentation rule, then use completion actions on a form for the actions

Create a static list to segment the prospects, and then schedule email list sends with completion actions

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

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Question 248

"LenoxSoft is migrating prospect records from an external system into Pardot. In this external system, each prospect has 50 custom fields.

They are trying to decide which fields to recreate in Pardot before importing in the records.

What are two ways they should decide which fields to recreate in Pardot?

Choose 2 answers

Filter existing prospect records to see which custom fields have the most data.

Review existing forms and landing pages to understand what data needs to be collected.

Ask their accounting team to review and select the five most helpful fields.

Pull a report of the data they intend to use for segmentation purposes.

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Question 249

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Define default mail merge values for fields

Use HML conditional logic statements

Use HML merge field modifiers

Define page actions to replace field values

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Question 250

"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.

What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?

The prospect is marked as do not email

The prospect is marked as opted out

The prospect is unassigned from its user

The prospect is sent to the recycle bin

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Total 266 questions