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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 24

Question list

List of questions

Question 231

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A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?

Question 232

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LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Pardot. What should they do to provide

Question 233

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A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

Question 234

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LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a l

Question 235

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LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify a

Question 236

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Choose 2 answers

Question 237

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The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so. What should the marketing team do with these leads until they are ready to purcha

Question 238

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LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign. Which features

Question 239

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Which two actions could a user take when importing prospects into Pardot? Choose 2 answers

Question 240

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LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days. Which assignment workflow would m

Question 231

A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.

What is considered true about using B2BMA with business units?

The app will create unique datasets for each business unit.

There is an option to create a unique app for each business unit or one joined app for all business units.

Each business unit can only have one associated B2B Marketing Analytics app.

Each dashboard will have an option to filter by business unit.

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Question 232

LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Pardot.

What should they do to provide these users access to Pardot?

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Pardot.

Provide each user with a unique activation link to create their own Administrator user records in Pardot.

Import the users into Pardot and select the Administrator role on their Pardot user records.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

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Question 233

A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

First-party tracking is not an option in Pardot, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

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LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Pardot should be used?

Dynamic list

Completion action

Automation rule

Segmentation rule

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Question 235

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

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Question 236

Choose 2 answers

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

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Question 237

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Send the prospects a monthly newsletter with product demos or free trial offers.

Create an engagement program to send educational content and notify sales if they engage.

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Question 238

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

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Question 239

Which two actions could a user take when importing prospects into Pardot?

Choose 2 answers

Assign prospects to an existing user

Create new custom fields and populate field values

Permanently delete prospects

Undelete matching prospects from the Recycle Bin

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Question 240

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

Add form completion actions to first assign to the user and then to create a Salesforce task.

Add form completion actions to first assign to the assigned user and then to notify the user.

Add form completion actions to add to the engagement studio program and notify the assigned user.

Add form completion actions to send customized email with a call reminder to the sales user.

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Total 266 questions