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Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive, feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?

A.
Outcome and bandwidth
A.
Outcome and bandwidth
Answers
B.
Resourcing and budget
B.
Resourcing and budget
Answers
C.
Value and effort
C.
Value and effort
Answers
Suggested answer: C

Explanation:

The criteria that the strategy designer should use to determine which feature to build first is value and effort. Value and effort are two dimensions that can help evaluate and compare features based on their impact on achieving the desired outcomes and their difficulty or complexity to implement. Features that have high value and low effort are usually prioritized, while features that have low value and high effort are usually deprioritized or eliminated. Outcome and bandwidth or resourcing and budget may not be sufficient criteria for determining which feature to build first, as they do not account for both value and effort.

An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems

Which Salesforce automation tool should a strategy designer recommend to improve business

process efficiency?

A.
Financial
A.
Financial
Answers
B.
MuleSoft
B.
MuleSoft
Answers
C.
Services Cloud
C.
Services Cloud
Answers
Suggested answer: B

Explanation:

The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.

A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design What should be their approach in terms of bringing skills and talent?

A.
Define additional leads for each functional area.
A.
Define additional leads for each functional area.
Answers
B.
Staff heavily from the development phase until the go to market phase.
B.
Staff heavily from the development phase until the go to market phase.
Answers
C.
Bring in team members with strong problem solving skills.
C.
Bring in team members with strong problem solving skills.
Answers
Suggested answer: C

Explanation:

The best approach in terms of bringing skills and talent for a project with budget constraints and unclear variables and decisions is to bring in team members with strong problem solving skills, as this helps tackle ambiguity and uncertainty, and generate creative and effective solutions. Defining additional leads for each functional area or staffing heavily from the development phase may not be feasible or optimal for the project.

Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When should families be invited to co-create with designers?

A.
Concepting
A.
Concepting
Answers
B.
Roadmapping
B.
Roadmapping
Answers
C.
Prototyping
C.
Prototyping
Answers
Suggested answer: A

Explanation:

The best time to invite families to co-create with designers for a new footwear line is during the concepting phase, as this helps generate and validate ideas that meet the user needs and preferences, and foster user engagement and loyalty. Roadmapping or prototyping may not be suitable for co-creation, as they are more focused on planning and testing the solution.

While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment.

Which values-based design principle should be used to reinforce this feedback?

A.
Create products from recycled materials.
A.
Create products from recycled materials.
Answers
B.
Use energy from renewable resources.
B.
Use energy from renewable resources.
Answers
C.
Focus on creating enduring advantage
C.
Focus on creating enduring advantage
Answers
Suggested answer: A

Explanation:

The best values-based design principle to use to reinforce the feedback that both employees and consumers are seeking more sustainable products is to create products from recycled materials, as this helps reduce environmental impact, conserve resources, and demonstrate social responsibility. Using energy from renewable resources or focusing on creating enduring advantage may not be directly related to the product design.

In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker Which additional topics should CK consider before framing the design challenge as a How Might We question?

A.
Shareholder priorities and design team capabilities
A.
Shareholder priorities and design team capabilities
Answers
B.
Potential market sire and supply chain costs
B.
Potential market sire and supply chain costs
Answers
C.
Business drivers and signals of success
C.
Business drivers and signals of success
Answers
Suggested answer: B

Explanation:

The additional topics that Cloud Kicks should consider before framing the design challenge as a How Might We question are potential market size and supply chain costs, as these help evaluate the viability and feasibility of the design opportunity. Shareholder priorities and design team capabilities or business drivers and signals of success may not be relevant or important for framing the design challenge.

An online retailer developing a new sales strategy that releases a new, limited time promotion every 10 minutes to keep shoppers engaged.

The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around addiction.

Which strategy should be used to bring potential issues to light?

A.
Design a workshop for the team to slow down and think through the potential consequences of the strategy to uncover stakeholder perspectives.
A.
Design a workshop for the team to slow down and think through the potential consequences of the strategy to uncover stakeholder perspectives.
Answers
B.
Release the project as intended knowing customer feedback will force the concerns to be addressed later.
B.
Release the project as intended knowing customer feedback will force the concerns to be addressed later.
Answers
C.
Create a provocative presentation showing how strategies like these will lead to unhealthy shopping behaviors, and send it to leadership.
C.
Create a provocative presentation showing how strategies like these will lead to unhealthy shopping behaviors, and send it to leadership.
Answers
Suggested answer: A

Explanation:

The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.

A health and wellness company wants to create a 10-year vision for its business. Which external context for innovation is the least risky trend to influence the company's strategy?

A.
Market shift: The stability of the economy and consumers buying power in the next 10 years
A.
Market shift: The stability of the economy and consumers buying power in the next 10 years
Answers
B.
Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
B.
Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
Answers
C.
Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years
C.
Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years
Answers
Suggested answer: B

Explanation:

The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

A.
Wireframes and a total addressable market (TAM) calculation
A.
Wireframes and a total addressable market (TAM) calculation
Answers
B.
Research findings and a competitive analysis.
B.
Research findings and a competitive analysis.
Answers
C.
Inspiring graphics and personas
C.
Inspiring graphics and personas
Answers
Suggested answer: B

Explanation:

The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.

Customer service surveys and user feedback reveal Cloud Kicks' users desire new features on the sales platform How should the strategy designer collaborate with the UX designer to ensure those features are both viable and feasible?

A.
Co-create a journey map with users
A.
Co-create a journey map with users
Answers
B.
Identify user quotes to make the case.
B.
Identify user quotes to make the case.
Answers
C.
Align design implications to business goals.
C.
Align design implications to business goals.
Answers
Suggested answer: C

Explanation:

The best way to collaborate with the UX designer to ensure that new features on the sales platform are both viable and feasible is to align design implications to business goals, as this helps justify the value proposition and return on investment of the new features. Co-creating a journey map with users or identifying user quotes may not address the viability or feasibility aspects of the new features.

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