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A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.

What is the reason the statement should sav 'How might we' instead of 'How will we'?

A.
Marketing teams do not have the responsibility to drive design challenges.
A.
Marketing teams do not have the responsibility to drive design challenges.
Answers
B.
It allows the team to explore solutions without committing to one right away.
B.
It allows the team to explore solutions without committing to one right away.
Answers
C.
'Will' assumes the problem can be solved without due diligence.
C.
'Will' assumes the problem can be solved without due diligence.
Answers
Suggested answer: B

Explanation:

The How Might We format for challenge framing uses the word ''might'' instead of ''will'' because it implies a sense of possibility and curiosity, rather than certainty or obligation. It allows the team to explore solutions without committing to one right away, which encourages creativity and experimentation.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-challenges-with-how-might-we-statements

Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.

What should the strategy designer do to solve for this accessibility challenge'?

A.
Ideate marketing concepts to reach new audiences.
A.
Ideate marketing concepts to reach new audiences.
Answers
B.
Conduct an empathy workshop to understand the audience.
B.
Conduct an empathy workshop to understand the audience.
Answers
C.
Invite users to co-create as accessibility experts.
C.
Invite users to co-create as accessibility experts.
Answers
Suggested answer: C

Explanation:

Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/invite-users-to-co-create-as-accessibility-experts

The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this.

What should the strategy designer ask before framing the problem'?

A.
How does a competitor solve for a similar problem?
A.
How does a competitor solve for a similar problem?
Answers
B.
What problem(s) is CK trying to solve?
B.
What problem(s) is CK trying to solve?
Answers
C.
What new technology trends exist for customer service?
C.
What new technology trends exist for customer service?
Answers
Suggested answer: B

Explanation:

Before framing the problem, the strategy designer should ask what problem(s) CK is trying to solve, rather than jumping to solutions or assumptions. This helps clarify the scope and context of the challenge and identify the root causes and effects of the issue.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-challenges-with-how-might-we-statements

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.

Which types of outcomes should result from a Consequence Scanning workshop'?

A.
Issues to act on, influence, or monitor
A.
Issues to act on, influence, or monitor
Answers
B.
Issues to stop, start, or continue
B.
Issues to stop, start, or continue
Answers
C.
Issues to accept, object., or withhold
C.
Issues to accept, object., or withhold
Answers
Suggested answer: A

Explanation:

A Consequence Scanning workshop is a method that helps assess the potential positive and negative impacts of a planned service or product on different stakeholders and scenarios. The outcomes of this workshop are issues to act on, influence, or monitor, which help prioritize actions and mitigate risks.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-consequence-scanning-workshop

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.

What should they do to learn about the unique expectations of the company's customers?

A.
Share prototypes of different interface directions with 100 people who regularly use their bank's app.
A.
Share prototypes of different interface directions with 100 people who regularly use their bank's app.
Answers
B.
Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.
B.
Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.
Answers
C.
Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.
C.
Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.
Answers
Suggested answer: C

Explanation:

Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company's customers. This method provides qualitative and contextual insights into the customers' needs, goals, pain points, and emotions.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews

A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.

How could a kickoff meeting help align the project team before they begin working together?

A.
Create a social contract and promote a detailed plan for how to execute on the new teams charter.
A.
Create a social contract and promote a detailed plan for how to execute on the new teams charter.
Answers
B.
Outline chain of command and set ground rules for how to properly execute design thinking methodologies.
B.
Outline chain of command and set ground rules for how to properly execute design thinking methodologies.
Answers
C.
Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
C.
Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
Answers
Suggested answer: C

Explanation:

A kickoff meeting can help align the project team before they begin working together by facilitating activities to gain an understanding of each others' skills, communication styles, and expectations. This helps build trust, rapport, and collaboration among team members with different backgrounds and perspectives.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate-a-kickoff-meeting

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.

What should the designer do?

A.
Pause the conversation and work through the conflict in a private setting.
A.
Pause the conversation and work through the conflict in a private setting.
Answers
B.
Take a vote among people in the room and pursue the winning opinion.
B.
Take a vote among people in the room and pursue the winning opinion.
Answers
C.
Work through the conflict in the workshop to reach a shared perspective.
C.
Work through the conflict in the workshop to reach a shared perspective.
Answers
Suggested answer: C

Explanation:

The strategy designer should work through the conflict in the workshop to reach a shared perspective, rather than avoiding or suppressing it. This helps surface different opinions and perspectives, foster constructive dialogue, and align on common goals and criteria.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/navigate-conflict-in-a-workshop

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

A.
Invite stakeholders as optional to all design team reviews.
A.
Invite stakeholders as optional to all design team reviews.
Answers
B.
Create teambuilding events with stakeholders to build trust.
B.
Create teambuilding events with stakeholders to build trust.
Answers
C.
Orient around outcomes that matter to stakeholders.
C.
Orient around outcomes that matter to stakeholders.
Answers
Suggested answer: C

Explanation:

The most effective way a strategy designer could influence the stakeholders is to orient around outcomes that matter to them, such as business value, customer satisfaction, or social impact. This helps align the strategy with the stakeholders' vision and priorities, and demonstrate the benefits and trade-offs of different solutions.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/influence-stakeholders-with-outcomes

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: 'How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?'

Which business goal is aligned with this challenge statement?

A.
Increase positive environmental impact brand awareness
A.
Increase positive environmental impact brand awareness
Answers
B.
Increase online engagement with the company marketing site
B.
Increase online engagement with the company marketing site
Answers
C.
Increase overall electric vehicle sales by 20% annually
C.
Increase overall electric vehicle sales by 20% annually
Answers
Suggested answer: A

Explanation:

The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company's vehicles.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/align-challenge-statements-with-business-goals

A strategy designer is working with a product team to reach more diverse audiences.

How should the designer make a case for ensuring all future releases meet accessibility standards7

A.
Evaluate competitors' accessibility standards.
A.
Evaluate competitors' accessibility standards.
Answers
B.
Focus rationale on how refactoring later is more expensive.
B.
Focus rationale on how refactoring later is more expensive.
Answers
C.
Plot accessibility standards against impact and difficulty.
C.
Plot accessibility standards against impact and difficulty.
Answers
Suggested answer: B

Explanation:

The designer should make a case for ensuring all future releases meet accessibility standards by focusing rationale on how refactoring later is more expensive than designing for accessibility from the start. This argument appeals to the business logic and cost-benefit analysis of the stakeholders.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/make-a-case-for-accessibility-standards

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