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A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influences the project. The designer wants to understand each stakeholder's potential negative and positive impacts on the project.

Which tactic should be used?

A.
Stakeholder Focus Group
A.
Stakeholder Focus Group
Answers
B.
Stakeholder Analysis
B.
Stakeholder Analysis
Answers
C.
Stakeholder KPIs
C.
Stakeholder KPIs
Answers
Suggested answer: B

Explanation:

The best tactic to understand the potential impacts of stakeholders on a project is stakeholder analysis, which is a systematic way of identifying and assessing the interests, expectations, and influences of various stakeholders. A stakeholder focus group or stakeholder KPIs may not capture the full spectrum of stakeholder perspectives and impacts.

Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.

Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?

A.
Increased transaction volume
A.
Increased transaction volume
Answers
B.
Net Adoption Score (NAS)
B.
Net Adoption Score (NAS)
Answers
C.
Customer Satisfaction Score (CSAT)
C.
Customer Satisfaction Score (CSAT)
Answers
Suggested answer: C

Explanation:

The best metric to measure user experience improvements achieved as an outcome of the redesign is Customer Satisfaction Score (CSAT), which is a simple and direct way of gauging how satisfied customers are with the product or service. Increased transaction volume or Net Adoption Score (NAS) may not reflect the user experience aspects of the redesign.

A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives.

Which alignment and accountability document should be used after this workshop to bring the plan to reality?

A.
V2MOM
A.
V2MOM
Answers
B.
RACI
B.
RACI
Answers
C.
UX vision
C.
UX vision
Answers
Suggested answer: A

Explanation:

V2MOM stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool that helps align teams around common goals and objectives, and track progress and results. It is used by Salesforce to bring plans to reality after workshops and ideation sessions.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/align-your-team-with-v2mom

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits.

Which Salesforce product should be recommended for this business need?

A.
Loyalty Cloud
A.
Loyalty Cloud
Answers
B.
Marketing Cloud
B.
Marketing Cloud
Answers
C.
Consumer Goods Cloud
C.
Consumer Goods Cloud
Answers
Suggested answer: C

Explanation:

Consumer Goods Cloud is a Salesforce product that helps consumer goods companies optimize in-store visits, run promotions, increase sales, and improve customer loyalty. It is designed for businesses that sell products through retail partners and want to enhance their relationships with them.

Reference: https://www.salesforce.com/products/consumer-goods-cloud/overview/

Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.

Which method should the strategy designer use to help stakeholders decide which ideas to build-

A.
Priority matrix
A.
Priority matrix
Answers
B.
Data analysis
B.
Data analysis
Answers
C.
Design critique
C.
Design critique
Answers
Suggested answer: A

Explanation:

A priority matrix is a method that helps stakeholders decide which ideas to build by evaluating them based on two criteria, such as impact and feasibility. It helps prioritize the most valuable and viable solutions and eliminate the ones that are not worth pursuing.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritize-ideas-with-a-priority-matrix

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.

What should analogous research help them accomplish?

A.
Bring fun into an otherwise boring project.
A.
Bring fun into an otherwise boring project.
Answers
B.
Explain a complex strategy to varied stakeholders.
B.
Explain a complex strategy to varied stakeholders.
Answers
C.
Generate unexpected ideas and increase empathy.
C.
Generate unexpected ideas and increase empathy.
Answers
Suggested answer: C

Explanation:

Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-analogous-research

A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams.

What is a rule strategy designers should follow when facilitating a brainstorming session?

A.
Emphasize critique of proposed ideas.
A.
Emphasize critique of proposed ideas.
Answers
B.
Explore qualitative assessment of proposed ideas.
B.
Explore qualitative assessment of proposed ideas.
Answers
C.
Encourage participants to build on proposed ideas.
C.
Encourage participants to build on proposed ideas.
Answers
Suggested answer: C

Explanation:

One of the rules of facilitating a brainstorming session is to encourage participants to build on proposed ideas, rather than criticize or dismiss them. This fosters a collaborative and creative environment where ideas can be improved and refined.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate-a-brainstorming-session

Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.

What should the strategy designer intentionally do to drive this outcome7

A.
Design with exclusion experts.
A.
Design with exclusion experts.
Answers
B.
Increase the design timeline.
B.
Increase the design timeline.
Answers
C.
Set customer acquisition targets for diverse audiences.
C.
Set customer acquisition targets for diverse audiences.
Answers
Suggested answer: A

Explanation:

Designing with exclusion experts means involving people who have been historically excluded or marginalized by existing products or services in the design process. This helps drive more inclusive outcomes by ensuring that the solutions meet the needs and preferences of diverse audiences.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/design-with-exclusion-experts

Cloud Kicks (CK) is working on enhanced functionality for an existing sates application.

What should CK do to ensure the proposed design is compatible with the current data model7

A.
Perform end user testing.
A.
Perform end user testing.
Answers
B.
Run a technical design critique.
B.
Run a technical design critique.
Answers
C.
Create high fidelity prototypes.
C.
Create high fidelity prototypes.
Answers
Suggested answer: B

Explanation:

A technical design critique is a method that helps ensure the proposed design is compatible with the current data model by inviting feedback from technical experts, such as developers or architects. It helps identify potential issues or gaps in the design and suggest improvements or alternatives.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/run-a-technical-design-critique

Cloud Kicks wants to start providing coupons to its digital consumers.

In addition to Marketing Cloud, which product should be recommended?

A.
B2C Commerce
A.
B2C Commerce
Answers
B.
Revenue Cloud
B.
Revenue Cloud
Answers
C.
Service Cloud
C.
Service Cloud
Answers
Suggested answer: A

Explanation:

B2C Commerce is a Salesforce product that helps businesses create engaging and personalized online shopping experiences for their customers. It integrates with Marketing Cloud to enable coupon management, promotion tracking, and customer segmentation.

Reference: https://www.salesforce.com/products/commerce-cloud/b2c-commerce/

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