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Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)?

A.
Sales and marketing refers to SCOR to improve demand generation.
A.
Sales and marketing refers to SCOR to improve demand generation.
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B.
Production and engineering uses SCOR best practices to design a new 'make' process flow.
B.
Production and engineering uses SCOR best practices to design a new 'make' process flow.
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C.
Distribution and logistics selects suppliers from the SCOR reference list.
C.
Distribution and logistics selects suppliers from the SCOR reference list.
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D.
Marketing and development incorporates SCOR Level I metrics for new product design.
D.
Marketing and development incorporates SCOR Level I metrics for new product design.
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Suggested answer:

Explanation:

Context: The Supply-Chain Operations Reference-model (SCOR) provides a framework for improving supply chain performance.Options Breakdown:A . Sales and marketing refers to SCOR to improve demand generation: SCOR is primarily focused on supply chain processes, not sales and marketing.B . Production and engineering uses SCOR best practices to design a new 'make' process flow: SCOR provides best practices and processes for production, aligning with designing a 'make' process.C . Distribution and logistics selects suppliers from the SCOR reference list: SCOR does not provide a reference list of suppliers.D . Marketing and development incorporates SCOR Level I metrics for new product design: SCOR metrics are generally applied to supply chain operations, not directly to marketing and product development.Answer: Justification: SCOR is used to improve and design supply chain processes, including production and engineering activities, making this the correct application of the model.SCOR model documentationIndustry case studies on SCOR implementation in production and engineering

Which of the following indicators is most appropriate to use as a measure of supply chain utilization?

A.
Production equipment productivity
A.
Production equipment productivity
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B.
Net asset turnover
B.
Net asset turnover
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C.
Value-added productivity per employee
C.
Value-added productivity per employee
Answers
D.
Upside flexibility
D.
Upside flexibility
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Suggested answer:

Explanation:

Context: Measuring supply chain utilization involves understanding how effectively resources are used in the supply chain.Options Breakdown:A . Production equipment productivity: This measures the efficiency of production equipment but not overall supply chain utilization.B . Net asset turnover: This ratio measures how efficiently a company uses its assets to generate sales, reflecting overall supply chain utilization.C . Value-added productivity per employee: This focuses on employee productivity rather than supply chain utilization.D . Upside flexibility: This measures the ability to increase production when needed but does not reflect utilization.Answer: Justification: Net asset turnover is an appropriate indicator of supply chain utilization as it reflects the efficiency of asset use in generating revenue.Financial performance metrics in supply chain managementTextbooks on supply chain efficiency and utilization

The main benefit of a mass customization product design strategy is to:

A.
sell high quantities of product to specific customer segments.
A.
sell high quantities of product to specific customer segments.
Answers
B.
achieve economies of scale in purchasing components.
B.
achieve economies of scale in purchasing components.
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C.
offer more product variety while keeping inventories low.
C.
offer more product variety while keeping inventories low.
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D.
avoid assembly of finished products.
D.
avoid assembly of finished products.
Answers
Suggested answer:

Explanation:

Context: Mass customization involves producing goods to meet individual customer needs while maintaining efficiency.Options Breakdown:A . Sell high quantities of product to specific customer segments: This is a characteristic of mass production, not mass customization.B . Achieve economies of scale in purchasing components: While possible, it is not the main benefit of mass customization.C . Offer more product variety while keeping inventories low: Mass customization allows companies to produce a variety of products tailored to customer preferences without holding large inventories.D . Avoid assembly of finished products: Mass customization often involves final assembly based on customer orders.Answer: Justification: The main benefit of mass customization is the ability to provide a wide range of product options tailored to individual customers while maintaining low inventory levels, thus enhancing flexibility and efficiency.Literature on mass customization strategiesCase studies on successful mass customization implementations

Keeping all other factors equal, a company typically will try to maintain higher service levels for products with:

A.
wider variety.
A.
wider variety.
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B.
shorter lead time.
B.
shorter lead time.
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C.
higher profit margins.
C.
higher profit margins.
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D.
lower sales volumes.
D.
lower sales volumes.
Answers
Suggested answer:

Explanation:

Context: Companies often prioritize service levels based on the profitability of their products.Options Breakdown:A . Wider variety: While a wider variety can attract more customers, it does not directly influence the prioritization of service levels.B . Shorter lead time: Short lead times are desirable but not the primary reason for maintaining higher service levels.C . Higher profit margins: Products with higher profit margins contribute more significantly to the company's bottom line, justifying higher service levels to ensure customer satisfaction and repeat business.D . Lower sales volumes: Lower sales volumes typically do not warrant higher service levels due to their limited impact on overall profitability.Answer: Justification: Companies aim to maintain higher service levels for high-margin products to maximize profitability and customer retention.Supply chain management textbooksIndustry practices on service level prioritization

A large manufacturer wanting to be more competitive in the global market place decided to outsource its transportation and return processing to other companies on a contractual basis. The companies providing the services would be referred to as:

A.
fourth party logistics providers.
A.
fourth party logistics providers.
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B.
third party logistics providers.
B.
third party logistics providers.
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C.
retail services providers.
C.
retail services providers.
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D.
distribution services providers.
D.
distribution services providers.
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Suggested answer:

Explanation:

Context: The manufacturer is outsourcing transportation and return processing functions to external companies.Options Breakdown:A . Fourth party logistics providers: Typically manage multiple 3PLs and provide comprehensive supply chain solutions.B . Third party logistics providers: Offer specific logistics services, such as transportation and return processing, on a contractual basis.C . Retail services providers: Focus on services for retail operations, not logistics.D . Distribution services providers: While they handle distribution, the term is not as specific as 3PL for the services described.Answer: Justification: Third party logistics providers (3PLs) specialize in outsourced logistics services like transportation and returns processing, fitting the scenario described.Logistics and supply chain management literatureDefinitions and roles of 3PLs in industry standards

Companies are more likely to consider the consequences of their product design decisions when they view the reverse supply chain as an extension of the:

A.
forward supply chain.
A.
forward supply chain.
Answers
B.
marketing process.
B.
marketing process.
Answers
C.
manufacturing process.
C.
manufacturing process.
Answers
D.
sales and operations planning process.
D.
sales and operations planning process.
Answers
Suggested answer:

Explanation:

Context: Viewing the reverse supply chain as an extension of another process influences product design considerations.Options Breakdown:A . Forward supply chain: Integrating reverse logistics with the forward supply chain emphasizes the full lifecycle of the product, encouraging sustainable and efficient design choices.B . Marketing process: While marketing may influence product design, it does not directly address the reverse supply chain.C . Manufacturing process: Focuses on production efficiency but does not encompass the end-to-end supply chain.D . Sales and operations planning process: Involves aligning supply and demand but does not directly extend to reverse logistics.Answer: Justification: Viewing the reverse supply chain as an extension of the forward supply chain ensures that design decisions account for the entire lifecycle, including end-of-life management.Reverse logistics and supply chain sustainability literatureCase studies on lifecycle management in supply chains

The primary reason for a firm to pursue strategic supply chain activities is to:

A.
gain competitive advantage.
A.
gain competitive advantage.
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B.
reduce total cost of ownership (TCO).
B.
reduce total cost of ownership (TCO).
Answers
C.
decrease inventory.
C.
decrease inventory.
Answers
D.
increase product life cycles.
D.
increase product life cycles.
Answers
Suggested answer:

Explanation:

Context: Strategic supply chain activities are pursued to achieve long-term business objectives.Options Breakdown:A . Gain competitive advantage: Strategic activities enhance a firm's market position through improved efficiency, customer service, and innovation.B . Reduce total cost of ownership (TCO): While important, this is often a tactical goal rather than the primary strategic driver.C . Decrease inventory: Inventory reduction is a tactical benefit but not the main strategic reason.D . Increase product life cycles: Extending product life cycles can be a goal, but it is not the primary strategic driver.Answer: Justification: The primary reason for engaging in strategic supply chain activities is to gain a competitive advantage by enhancing overall performance and customer satisfaction.Strategic supply chain management literatureIndustry analyses on the benefits of strategic supply chain initiatives

A firm supplies a single line of products to consumers using retail stores and on-line sales, distributors, and wholesalers. Currently the firm has common pricing and response times for sales in each sales channel. Which of the following tools is most appropriate to employ to improve profitability?

A.
Customer segmentation
A.
Customer segmentation
Answers
B.
Customer-facing ordering systems
B.
Customer-facing ordering systems
Answers
C.
Customer relationship management (CRM)
C.
Customer relationship management (CRM)
Answers
D.
Supply Chain Operations Reference (SCOR)
D.
Supply Chain Operations Reference (SCOR)
Answers
Suggested answer:

Explanation:

Context: The firm uses common pricing and response times across different sales channels and seeks to improve profitability.Options Breakdown:A . Customer segmentation: Allows the firm to tailor pricing and service levels to different customer groups based on their specific needs and value, enhancing profitability.B . Customer-facing ordering systems: Improve the ordering process but do not directly impact pricing or profitability.C . Customer relationship management (CRM): Helps manage customer interactions but does not directly address segmentation for pricing.D . Supply Chain Operations Reference (SCOR): Provides a framework for improving supply chain processes but is not directly focused on customer segmentation.Answer: Justification: By employing customer segmentation, the firm can differentiate pricing and service levels to better match customer value and demand patterns, thereby improving profitability.Marketing and supply chain management literatureBest practices in customer segmentation for profitability enhancement

A company has been delivering a global product that no longer appears profitable. Senior management's best response is to:

A.
analyze product profitability by market segment.
A.
analyze product profitability by market segment.
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B.
discontinue the product based on eroding profitability.
B.
discontinue the product based on eroding profitability.
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C.
provide additional incentives to the sales force.
C.
provide additional incentives to the sales force.
Answers
D.
increase promotional activity across all markets.
D.
increase promotional activity across all markets.
Answers
Suggested answer:

Explanation:

Context: A global product is no longer appearing profitable, requiring senior management to take action.Options Breakdown:A . Analyze product profitability by market segment: This involves examining which segments of the market are contributing to profitability and which are not, providing insight into targeted strategies to improve or discontinue specific segments.B . Discontinue the product based on eroding profitability: This is a drastic measure that may overlook profitable segments.C . Provide additional incentives to the sales force: This may not address the underlying profitability issues and could increase costs.D . Increase promotional activity across all markets: This could be costly and ineffective if the product is fundamentally unprofitable in certain segments.Answer: Justification: By analyzing product profitability by market segment, senior management can make informed decisions on whether to focus efforts on more profitable segments, adjust strategies, or discontinue specific segments.Marketing and profitability analysis literatureCase studies on strategic decision-making for product lines

A main benefit of using customer relationship management (CRM) is:

A.
maximization of on-time delivery.
A.
maximization of on-time delivery.
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B.
minimization of product returns.
B.
minimization of product returns.
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C.
identification of customers with high lifetime value.
C.
identification of customers with high lifetime value.
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D.
finding new markets for existing products and services.
D.
finding new markets for existing products and services.
Answers
Suggested answer:

Explanation:

Context: Customer relationship management (CRM) systems offer various benefits, including better understanding of customer behaviors and profitability.Options Breakdown:A . Maximization of on-time delivery: This is an operational benefit but not the primary benefit of CRM.B . Minimization of product returns: While CRM can influence returns, it is not its main benefit.C . Identification of customers with high lifetime value: CRM systems are designed to gather detailed customer data, enabling businesses to identify and focus on high-value customers.D . Finding new markets for existing products and services: This is more of a marketing function rather than a direct benefit of CRM.Answer: Justification: The primary benefit of CRM is the ability to identify customers with high lifetime value, allowing businesses to tailor their efforts and resources towards retaining and maximizing value from these customers.CRM implementation guidesCase studies on CRM benefitsTopic 2, Supply Chain Strategy, Design, and Compliance

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