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Question 72 - Certified Marketing Cloud Account Engagement Specialist discussion

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Where on a prospect record would you look to see if a prospect had registered for a webinar?

A.
Contents
Answers
A.
Contents
B.
Insights
Answers
B.
Insights
C.
Prospect Activities
Answers
C.
Prospect Activities
D.
Custom Fields
Answers
D.
Custom Fields
Suggested answer: C

Explanation:

According to theSalesforce documentation, the place on a prospect record where the user would look to see if a prospect had registered for a webinar is: C) Prospect Activities. A prospect record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A prospect record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. The Prospect Activities section shows the chronological list of actions and events that the prospect has performed or received, such as opening an email, clicking a link, submitting a form, or registering for a webinar. The user can use the Prospect Activities section to see if a prospect had registered for a webinar, and to see other details of the webinar registration, such as the date, time, or status. The user can also filter, search, or export the Prospect Activities section. The Contents, Insights, or Custom Fields sections are not the places on a prospect record where the user would look to see if a prospect had registered for a webinar, as they are related to other aspects of the prospect information, such as content preferences, engagement metrics, or custom data.

Reference:Salesforce documentation

asked 23/09/2024
Nagarajapandian T
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