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Question 173 - Certified Marketing Cloud Account Engagement Specialist discussion

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A custom redirect has a completion action to add a tag of ''clicked'' to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things will affect the prospect records based on these activities? (Choose three answers.)

A.
Bob's prospect record will have a tag of ''clicked'' applied to it.
Answers
A.
Bob's prospect record will have a tag of ''clicked'' applied to it.
B.
Bob's prospect record will show him clicking on the link and filling out the form.
Answers
B.
Bob's prospect record will show him clicking on the link and filling out the form.
C.
Kate's prospect record will show her clicking on the link and filling out the form.
Answers
C.
Kate's prospect record will show her clicking on the link and filling out the form.
D.
Kate's prospect record will have a tag of ''clicked'' applied to it.
Answers
D.
Kate's prospect record will have a tag of ''clicked'' applied to it.
E.
Bob's visitor record will have a tag of ''clicked'' applied to it.
Answers
E.
Bob's visitor record will have a tag of ''clicked'' applied to it.
Suggested answer: B, C, D

Explanation:

The three things that will affect the prospect records based on these activities are:

Bob's prospect record will show him clicking on the link and filling out the form.This is because when an unknown visitor fills out a form, they become a known prospect and their previous activities are tracked and associated with their prospect record1.

Kate's prospect record will show her clicking on the link and filling out the form.This is because Marketing Cloud Account Engagement tracks the activities of known prospects who interact with your marketing assets, such as custom redirects and forms2.

Kate's prospect record will have a tag of ''clicked'' applied to it.This is because the custom redirect has a completion action to add a tag of ''clicked'' to all prospects that click it, and completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity

asked 23/09/2024
Saikhantsetseg Donnelly
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