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Question 175 - Certified Marketing Cloud Account Engagement Specialist discussion

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A form is created to automatically register prospects to a webinar upon submission.

Which automation tool should be used to accomplish this?

A.
Adding a completion action to register prospects on the form.
Answers
A.
Adding a completion action to register prospects on the form.
B.
Creating a segmentation rule to register prospects based on the form submission.
Answers
B.
Creating a segmentation rule to register prospects based on the form submission.
C.
Creating an automation rule to register prospects based on the form submission.
Answers
C.
Creating an automation rule to register prospects based on the form submission.
D.
Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
Answers
D.
Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
Suggested answer: C

Explanation:

The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.

asked 23/09/2024
Joza Pakledinac
29 questions
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