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Question 201 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which three activities would make a prospect active?

Choose 3 answers

A.
Sending an email to their assigned user
Answers
A.
Sending an email to their assigned user
B.
Submitting a Marketing Cloud Account Engagement form
Answers
B.
Submitting a Marketing Cloud Account Engagement form
C.
Clicking on a custom redirect
Answers
C.
Clicking on a custom redirect
D.
Opening a Marketing Cloud Account Engagement email
Answers
D.
Opening a Marketing Cloud Account Engagement email
E.
visiting a Marketing Cloud Account Engagement-tracked page
Answers
E.
visiting a Marketing Cloud Account Engagement-tracked page
Suggested answer: B, C, E

Explanation:

The following activities would make a prospect active in Marketing Cloud Account Engagement:

Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.

Clicking on a custom redirect, which tracks the prospect's engagement with external links or downloadable content.

Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website.

Reference: [Marketing Cloud Account Engagement Prospect Activities]

asked 23/09/2024
Srikar Gude
31 questions
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