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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 21

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Question 201

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Which three activities would make a prospect active?

Choose 3 answers

Sending an email to their assigned user
Sending an email to their assigned user
Submitting a Marketing Cloud Account Engagement form
Submitting a Marketing Cloud Account Engagement form
Clicking on a custom redirect
Clicking on a custom redirect
Opening a Marketing Cloud Account Engagement email
Opening a Marketing Cloud Account Engagement email
visiting a Marketing Cloud Account Engagement-tracked page
visiting a Marketing Cloud Account Engagement-tracked page
Suggested answer: B, C, E

Explanation:

The following activities would make a prospect active in Marketing Cloud Account Engagement:

Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.

Clicking on a custom redirect, which tracks the prospect's engagement with external links or downloadable content.

Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website.

Reference: [Marketing Cloud Account Engagement Prospect Activities]

asked 23/09/2024
Srikar Gude
31 questions

Question 202

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A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to 'automatically create prospects in Marketing Cloud Account Engagement*'.

What action would occur in Marketing Cloud Account Engagement?

No new visitor record will be created.
No new visitor record will be created.
A new prospect record will be created.
A new prospect record will be created.
A new account will be created.
A new account will be created.
No new prospect will be created.
No new prospect will be created.
Suggested answer: D

Explanation:

If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to ''automatically create prospects in Marketing Cloud Account Engagement'', no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail.The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1.

Reference:Marketing Cloud Account Engagement Sync Behavior

asked 23/09/2024
Prenolan Kamiah
41 questions

Question 203

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LenoxSoft wants the 'State' field to appear in real-time whenever a prospect selects 'United States' for the 'Country' field when completing their Marketing Cloud Account Engagement form.

Which form feature should be utilized?

Progressive Profiling
Progressive Profiling
Email Validation
Email Validation
Kiosk/Data Entry Mode
Kiosk/Data Entry Mode
Dependent fields
Dependent fields
Suggested answer: A
asked 23/09/2024
Ryan Harris
42 questions

Question 204

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LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase 'which product most interests you?

' for their product interest field.

Which field component should they modify?

The prospect field
The prospect field
The field data format
The field data format
The prospect field label
The prospect field label
The field type
The field type
Suggested answer: C

Explanation:

If LenoxSoft wants to display the phrase ''which product most interests you?'' for their product interest field on a demo request form, they should modify the prospect field label component. The prospect field label is the text that appears above or next to the field on the form. It can be customized to match the desired wording or question.The prospect field label can be different from the prospect field name, which is the internal name used in Marketing Cloud Account Engagement3.

Reference:Marketing Cloud Account Engagement Form Fields

asked 23/09/2024
Yousuf Shahzad
40 questions

Question 205

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When would a completion action on a custom redirect be triggered?

Completion actions will apply to visitors on the first time a custom redirect is clicked.
Completion actions will apply to visitors on the first time a custom redirect is clicked.
Completion actions for custom redirects will only apply to existing prospects.
Completion actions for custom redirects will only apply to existing prospects.
Completion actions for custom redirects will only apply to prospects once they have been assigned.
Completion actions for custom redirects will only apply to prospects once they have been assigned.
Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
Suggested answer: B

Explanation:

A completion action on a custom redirect will be triggered when an existing prospect clicks on the custom redirect. A custom redirect is a trackable link that can be used to measure the engagement of prospects with external content, such as a website, a PDF, or a video. A completion action is an automated task that can be performed after a prospect takes a certain action, such as clicking on a custom redirect.Completion actions for custom redirects will only apply to existing prospects, meaning prospects who have already been identified by Marketing Cloud Account Engagement through a form, a landing page, or an email4.

Reference:Marketing Cloud Account Engagement Custom Redirects

asked 23/09/2024
Tim Baas
42 questions

Question 206

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LenoxSoft wants to provide a list of their products on their 'Contact Us' form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

Multi-Select
Multi-Select
Checkbox
Checkbox
Dropdown
Dropdown
TextArea
TextArea
Suggested answer: C

Explanation:

If LenoxSoft wants to provide a list of their products on their ''Contact Us'' form and ask prospects to select only one product they are most interested in, they should leverage the dropdown field type. A dropdown field is a single-select field that allows the prospect to choose one option from a predefined list. A dropdown field can be used to capture information such as product interest, industry, or country.A dropdown field can also be used as a controlling field for dependent fields5.

Reference:Marketing Cloud Account Engagement Form Field Types

asked 23/09/2024
Lance Herbst
41 questions

Question 207

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A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.

Which report should they check to see the number of unique submissions for the form on the landing page?

Form handler report
Form handler report
Event report
Event report
Form report
Form report
Landing page report
Landing page report
Suggested answer: D

Explanation:

If a Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have for a form on a landing page, they should check the landing page report. The landing page report shows the performance metrics of a landing page, such as views, submissions, conversion rate, and cost per submission. The landing page report also shows the number of unique submissions, which is the number of prospects who submitted the form for the first time.The landing page report can be accessed from the landing page table or from the landing page details page6.

Reference:Marketing Cloud Account Engagement Landing Page Reports

asked 23/09/2024
Sharhonda Herman
48 questions

Question 208

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A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
Suggested answer: D

Explanation:

The best way to run an A/B test in Marketing Cloud Account Engagement is to set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. This way, you can compare the performance of the two versions on the same audience and avoid any bias or timing issues that might affect the results. Option A is not a good way to run an A/B test because sending the same list two different emails at different times might skew the results due to factors such as email fatigue, inbox clutter, or changing preferences. Option B is not a good way to run an A/B test because event signups might not be the best metric to measure the effectiveness of an email, especially if the event is not directly related to the email content or offer. Option C is not a good way to run an A/B test because sending the two versions to two different lists might introduce variability in the results due to differences in the list composition, quality, or behavior.

Reference:How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022),The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot

asked 23/09/2024
Ada Galilea
47 questions

Question 209

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An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

Field value is not mapped.
Field value is not mapped.
This is not possible with dynamic lists.
This is not possible with dynamic lists.
Match Type is set to 'Match Any.'
Match Type is set to 'Match Any.'
Match type is set to 'Match All.'
Match type is set to 'Match All.'
Suggested answer: B

Explanation:

It is not possible to create a dynamic list of all prospects who have accessed a certain file in Marketing Cloud Account Engagement. Dynamic lists are based on criteria that match prospect fields, not prospect activities. Therefore, you cannot use a dynamic list to segment prospects based on whether they have downloaded a file, watched a video, or visited a page. Option A is not correct because field value mapping has nothing to do with dynamic lists or file access. Option C is not correct because match type is irrelevant for this question, as there is no valid criterion for file access. Option D is not correct for the same reason as option C.

Reference:Marketing Cloud Account Engagement Dynamic Lists for Faster Segmentation (+ 10 Examples),Create a Dynamic List - Salesforce

asked 23/09/2024
Pushparaj A
40 questions

Question 210

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A marketer performs the following actions:

* Creates a list and adds three prospects

* Deletes one of the three prospects to the Recycle Bin

* Deletes the list

What would happen as a result of these actions?

The list is archived to the Recycle Bin and the deleted prospect is restored.
The list is archived to the Recycle Bin and the deleted prospect is restored.
The list is not deleted because it contains active prospects.
The list is not deleted because it contains active prospects.
The list and the two remaining prospects are archived to the Recycle Bin.
The list and the two remaining prospects are archived to the Recycle Bin.
The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
Suggested answer: D

Explanation:

When a marketer deletes a list and a prospect from Marketing Cloud Account Engagement, the list is archived to the Recycle Bin, but the two remaining prospects are not deleted. The list can be restored from the Recycle Bin within 30 days, but the deleted prospect cannot be restored unless it is manually re-imported or re-created. The two remaining prospects are still active in Marketing Cloud Account Engagement and can be found in the All Prospects list or other lists they belong to. Option A is not correct because deleting a list does not restore a deleted prospect. Option B is not correct because a list can be deleted even if it contains active prospects. Option C is not correct because deleting a list does not delete the prospects in the list.

Reference:Marketing Cloud Account Engagement Recycle Bin 101 -- Salesforce Dani,Go Green with Marketing Cloud Account Engagement's Recycle Bin * Nebula Consulting

asked 23/09/2024
Feroz Khan
43 questions
Total 304 questions
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