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Question 209 - Certified Marketing Cloud Account Engagement Specialist discussion

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An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

A.
Field value is not mapped.
Answers
A.
Field value is not mapped.
B.
This is not possible with dynamic lists.
Answers
B.
This is not possible with dynamic lists.
C.
Match Type is set to 'Match Any.'
Answers
C.
Match Type is set to 'Match Any.'
D.
Match type is set to 'Match All.'
Answers
D.
Match type is set to 'Match All.'
Suggested answer: B

Explanation:

It is not possible to create a dynamic list of all prospects who have accessed a certain file in Marketing Cloud Account Engagement. Dynamic lists are based on criteria that match prospect fields, not prospect activities. Therefore, you cannot use a dynamic list to segment prospects based on whether they have downloaded a file, watched a video, or visited a page. Option A is not correct because field value mapping has nothing to do with dynamic lists or file access. Option C is not correct because match type is irrelevant for this question, as there is no valid criterion for file access. Option D is not correct for the same reason as option C.

Reference:Marketing Cloud Account Engagement Dynamic Lists for Faster Segmentation (+ 10 Examples),Create a Dynamic List - Salesforce

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asked 23/09/2024
Pushparaj A
40 questions
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