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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 21

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Question 201

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Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales

Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Number of brands/geographies which NTO operates
Number of brands/geographies which NTO operates
Number of Sales Cloud sandboxes
Number of Sales Cloud sandboxes
If testing/development business unit($) is required
If testing/development business unit($) is required
If data/content needs to be segregated between brands/geographies
If data/content needs to be segregated between brands/geographies
Number of Marketing Cloud users.
Number of Marketing Cloud users.
Suggested answer: A, B, C
asked 23/09/2024
sujan bolla
38 questions

Question 202

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Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

What the offer will be
What the offer will be
When to send the email
When to send the email
Who the offer come from
Who the offer come from
How to determine engagement
How to determine engagement
Suggested answer: A
asked 23/09/2024
Opeyemi Oguntodu
35 questions

Question 203

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Northern Trail Outfitters is looking to personalize their SMS Messages.

Which data source is supported to personalize messages?

Population in Contact Builder
Population in Contact Builder
MobileConnect Demographics
MobileConnect Demographics
Data Designer Attribute Group
Data Designer Attribute Group
Profile Attributes.
Profile Attributes.
Suggested answer: B
asked 23/09/2024
Rahul Manikpuri
36 questions

Question 204

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A financial services customer wants to send email to customers who log in for the first on a new IP.

This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.

What should a consultant recommend to deploy the email?

Inject the subscriber into a Journey.
Inject the subscriber into a Journey.
Use the Transactional Messaging API.
Use the Transactional Messaging API.
Execute a Triggered Emails Interaction.
Execute a Triggered Emails Interaction.
Use a User-Initiated Emails Interaction.
Use a User-Initiated Emails Interaction.
Suggested answer: B
asked 23/09/2024
Jenny Maliwanag
48 questions

Question 205

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Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.
They should have one dedicated IP address for every 100,000 messages send per month.
They should have a shared IP since their volume is under 500,000 messages per month.
They should have a shared IP since their volume is under 500,000 messages per month.
They should have one SAP for transactional sends and another for commercial sends.
They should have one SAP for transactional sends and another for commercial sends.
They should send at least 250,000 messages per month to maintain their sender reputation.
They should send at least 250,000 messages per month to maintain their sender reputation.
Suggested answer: D
asked 23/09/2024
Peter Lilley
49 questions

Question 206

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Northern Trail Outfitters injects customers into journey B based upon email engagement in journey

Which method would facilitate this solution?
Which method would facilitate this solution?
In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
Suggested answer: D
asked 23/09/2024
Ernesto Barba
39 questions

Question 207

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A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

Node.JS
Node.JS
Apex
Apex
SSJS
SSJS
GTL
GTL
Suggested answer: A
asked 23/09/2024
Dennis Bruyn
39 questions

Question 208

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Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

All Subscribers, since these are synchronized in real time
All Subscribers, since these are synchronized in real time
Import from Salesforce Report in Automation Studio
Import from Salesforce Report in Automation Studio
Event Data from the Entry Event in Journey Builder
Event Data from the Entry Event in Journey Builder
Synchronized Data Extensions with a filter
Synchronized Data Extensions with a filter
Suggested answer: D
asked 23/09/2024
Charalambos Stavrou
34 questions

Question 209

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Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

Setting behavior-based goals
Setting behavior-based goals
Designing decision logic via an intuitive user interface
Designing decision logic via an intuitive user interface
Building simple segmented campaigns without SQL queries
Building simple segmented campaigns without SQL queries
creating customer segments from multiple data extensions
creating customer segments from multiple data extensions
Processing zipped and encrypted file containing subscriber data
Processing zipped and encrypted file containing subscriber data
Suggested answer: B, C, E
asked 23/09/2024
Foo goo
41 questions

Question 210

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Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.

Which two types of API calls are counted against the rolling 24-hour limit?

SOAP API Calls updating objects
SOAP API Calls updating objects
CreateSalesforceObject() AMPscript
CreateSalesforceObject() AMPscript
Login Calls
Login Calls
Bulk API
Bulk API
Suggested answer: A, D
asked 23/09/2024
Brian Lester
33 questions
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A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers
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Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?
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