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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 23

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Question 221

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Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

The previous send's user needed to have edit permissions in Salesforce,
The previous send's user needed to have edit permissions in Salesforce,
Email Opt Out is only updated if the send originates in Salesforce.
Email Opt Out is only updated if the send originates in Salesforce.
The previous send used Email Address as a Subscriber Key.
The previous send used Email Address as a Subscriber Key.
The Email Opt Out field needs to be added to the Contact Page Layout.
The Email Opt Out field needs to be added to the Contact Page Layout.
Suggested answer: C
asked 23/09/2024
Eduardo Cunha
30 questions

Question 222

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Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?

Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Use a Query Activity in Automation Studio to create a segment before entering the journey.
Use a Query Activity in Automation Studio to create a segment before entering the journey.
Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
Use a Data Extension Entry Source with an applied filter based on recent member activity.
Use a Data Extension Entry Source with an applied filter based on recent member activity.
Suggested answer: B
asked 23/09/2024
Ksu doo Makek
45 questions

Question 223

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A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

Use the WSProxy via SSJS to deploy the email after capturing form data.
Use the WSProxy via SSJS to deploy the email after capturing form data.
Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
Use a Send Email activity in Automation Studio to run hourly and deploy emails.
Use a Send Email activity in Automation Studio to run hourly and deploy emails.
Use a Triggered Send Data Extension to capture form data and deploy the email.
Use a Triggered Send Data Extension to capture form data and deploy the email.
Suggested answer: D
asked 23/09/2024
Matthew Sain
39 questions

Question 224

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Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

Journey Data queried from main data extension
Journey Data queried from main data extension
Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Journey Data using CRM Report Import Activity to Salesforce Data Extension
Journey Data using CRM Report Import Activity to Salesforce Data Extension
Contact Data using Synchronized Data Sources
Contact Data using Synchronized Data Sources
Suggested answer: D
asked 23/09/2024
Ravi Kundu
31 questions

Question 225

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Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.

Which solution should the consultant recommend?

Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
Upload data files to Marketing Cloud using SFTP instead of FTP
Upload data files to Marketing Cloud using SFTP instead of FTP
Suggested answer: B
asked 23/09/2024
William Macy
55 questions

Question 226

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Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use?

Keyword opt in and SMS Messaging
Keyword opt in and SMS Messaging
Smart Capture and Triggered email messaging
Smart Capture and Triggered email messaging
CloudPages opt in to Event Journey
CloudPages opt in to Event Journey
Existing Email Event Notification Subscription
Existing Email Event Notification Subscription
Suggested answer: A
asked 23/09/2024
Brandon Garner
27 questions

Question 227

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A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

Recent Email Send Report
Recent Email Send Report
Data Views
Data Views
Send Log
Send Log
Tracking Extract
Tracking Extract
Suggested answer: B
asked 23/09/2024
Krzysztof Dyrdal
48 questions

Question 228

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Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A new Sender Authentication Package should be used for NTO.
A new Sender Authentication Package should be used for NTO.
A Private Domain should be applied to the parent business unit.
A Private Domain should be applied to the parent business unit.
A Private Domain should be applied to the child business unit.
A Private Domain should be applied to the child business unit.
A Sender Authentication Package should be used for CloudKicks.
A Sender Authentication Package should be used for CloudKicks.
Suggested answer: C
asked 23/09/2024
Newton Vela
39 questions

Question 229

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Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

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Question 230

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A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

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