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Question 252 - Certified Marketing Cloud Consultant discussion

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Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).

• The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.

• A Customer Reference DE is updated daily and holds subscriber information.

• The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.

• The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.

• If the web analytics file is empty, NTO does not want the automation to finish running.

Which order of activities should be used to fulfill this requirement?

A.
Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answers
A.
Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B.
File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
Answers
B.
File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
C.
File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
Answers
C.
File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
D.
Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answers
D.
Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Suggested answer: B
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asked 23/09/2024
Kellen Winters
40 questions
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