Salesforce Certified Pardot Consultant Practice Test – Member Shared Questions, Page 17

Question 161

LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.

What could have prevented this prospect from receiving the list email?

A.

The prospect already received the email already received another Pardot email within the past business day, based on the account's business hours.

B.

The Dedicated IP address was not warmed up appropriately before the email was scheduled.

C.

The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

D.

A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

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Question 162

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A.

Send the least targeted content first, followed by more targeted content

B.

Send five emails exactly seven days apart, without any following steps

C.

Send emails using dynamic content based on prospect account fields

D.

Send highly targeted content first, followed by less targeted content

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Question 163

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

A.

Make a suppression list for the program.

B.

Make a repeating engagement program.

C.

Make a recipient list for the program.

D.

Make a segmentation rule for the program.

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Question 164

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

A.

Develop custom redirects in Pardot to use on the paid search ads.

B.

Create new content for the paid search ads that direct to the home page.

C.

Place additional navigation on the LenoxSoft home page.

D.

Direct traffic from the ad to a Pardot landing page instead of the home page.

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Question 165

LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

A.

Create an automation rule to assign to a lead queue when the qualification criteria is met.

B.

Create a completion action to assign to a group when the prospect reaches a score of 100.

C.

Create an automation rule to assign to a group when the qualification criteria is met.

D.

Create a completion action to assign to a lead queue when a high-value form is submitted.

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Question 166

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

How should LenoxSoft get started?

A.

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

B.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

C.

Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.

D.

Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

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Question 167

How could LenoxSoft benefit from Engage Reports?

A.

Sales Managers can analyze lead information like prospect activity, scores, and grades.

B.

Users can analyze form submission performance for the prospects they have emailed.

C.

Users can analyze the performance of their templated and non-templated emails.

D.

Sales Managers can receive desktop notifications for their teams' email activities.

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Question 168

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

What should be implemented?

A.

Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

B.

Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

C.

Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

D.

Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

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Question 169

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the "Opted Out" field value.

D.

Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.

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Question 170

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.

How should they design this automation strategy?

A.

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

B.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.