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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 19

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Question 181

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LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Prospects at the bottom of the funnel — actively deciding between vendors.
Prospects at the bottom of the funnel — actively deciding between vendors.
Prospects at the top of the funnel — newly sourced from a tradeshow.
Prospects at the top of the funnel — newly sourced from a tradeshow.
Prospects at the middle of the funnel — interacting with blog content only.
Prospects at the middle of the funnel — interacting with blog content only.
Prospects who have transitioned out of the funnel — with a recently closed deal.
Prospects who have transitioned out of the funnel — with a recently closed deal.
Suggested answer: B
asked 23/09/2024
Patrick Cheung
37 questions

Question 182

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LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Develop dynamic content based on lead fields.
Develop dynamic content based on lead fields.
Convert all existing leads into contacts to tie to accounts.
Convert all existing leads into contacts to tie to accounts.
Identify attributes of the key accounts they want to target.
Identify attributes of the key accounts they want to target.
Create all contacts as campaign members in one campaign.
Create all contacts as campaign members in one campaign.
Suggested answer: C
asked 23/09/2024
Alain Bijl
40 questions

Question 183

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LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Include prospect activity history from Account B in their prospect import if they want to retain it.
Include prospect activity history from Account B in their prospect import if they want to retain it.
Get a brand new Pardot org and migrate both Account A and Account B into it.
Get a brand new Pardot org and migrate both Account A and Account B into it.
Export existing custom field mappings to import desired fields into Account A.
Export existing custom field mappings to import desired fields into Account A.
Manually rebuild any automations built in Account B in Account A.
Manually rebuild any automations built in Account B in Account A.
Suggested answer: D

Explanation:

https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

asked 23/09/2024
Andrej Mišura
31 questions

Question 184

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LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org.

All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.
The campaign is not a connected campaign so the data is not syncing.
The Pardot users do not have the Pardot permission set and cannot see the data.
The Pardot users do not have the Pardot permission set and cannot see the data.
The engagement with those assets happened before the fields were added to the page layouts.
The engagement with those assets happened before the fields were added to the page layouts.
Suggested answer: A

Explanation:

A. The campaign is not a connected campaign so the data is not syncing.

B. The Pardot users do not have the Pardot permission set and cannot see the data.

C. The engagement with those assets happened before the fields were added to the page layouts.

D. The data hasn't been refreshed in 24 hours so the values haven't been updated.

Answer: A

Explanation:

https://resources.docs.salesforce.com/latest/latest/enus/sfdc/pdf/engagement_history_implementation_guide.pdf

asked 23/09/2024
DMITRY Yunov
33 questions

Question 185

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LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
Suggested answer: C
asked 23/09/2024
Piotr Jakubowski
41 questions

Question 186

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LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Sales
Sales
Marketing
Marketing
Administrator
Administrator
Sales Manager
Sales Manager
Suggested answer: B

Explanation:

https://help.salesforce.com/articleView?id=sf.pardot_default_user_roles.htm&type=5

asked 23/09/2024
Nour Algharbi
42 questions

Question 187

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LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Import the list of custom fields used on their forms to create the fields in Pardot.
Import the list of custom fields used on their forms to create the fields in Pardot.
Create the existing form links as custom redirects in Pardot for tracking.
Create the existing form links as custom redirects in Pardot for tracking.
Migrate the HTML and CSS of the current form into a new Pardot layout template.
Migrate the HTML and CSS of the current form into a new Pardot layout template.
Create the custom fields needed for the forms individually in Pardot.
Create the custom fields needed for the forms individually in Pardot.
Suggested answer: C, D

Explanation:

https://help.salesforce.com/articleView?id=sf.pardot_automation_page_actions.htm&type=5

asked 23/09/2024
Enayat Meer
34 questions

Question 188

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LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning
Move all users to Salesforce Lightning
Purchase separate Pardot accounts
Purchase separate Pardot accounts
Enable "Business Unit'connector setting
Enable "Business Unit'connector setting
Use the Pardot Lightning App
Use the Pardot Lightning App
Suggested answer: D

Explanation:

https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5

asked 23/09/2024
jing xue
37 questions

Question 189

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Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?

Choose 2 answers

A green check mark next to the domain key policy
A green check mark next to the domain key policy
A green check mark next to the FBS registration ID
A green check mark next to the FBS registration ID
A green check mark next to the Salesforce Connected user
A green check mark next to the Salesforce Connected user
A green check mark next to the domain SPF record
A green check mark next to the domain SPF record
Suggested answer: A, D

Explanation:

https://help.salesforce.com/articleView?id=pardot_email_authentication.htm&type=0

asked 23/09/2024
Yedron Rojas Acosta
49 questions

Question 190

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LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.

Which two benefits of installing the Pardot tracking code should be considered?

Choose 2 answers

Associate visitor activity to a prospect on form submission.
Associate visitor activity to a prospect on form submission.
Track the prospect's click path through the website's content.
Track the prospect's click path through the website's content.
Capture complete demographic information about an anonymous visitor.
Capture complete demographic information about an anonymous visitor.
Trigger page actions to occur when a prospect visits a certain URL.
Trigger page actions to occur when a prospect visits a certain URL.
Suggested answer: B, D
asked 23/09/2024
Timothy Luisterburg
32 questions
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