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An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included. What should the engineer do during configuration?
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up. Segments • Breakfast Eaters • Lunch Eaters • Dinner Eaters • High-Value Dinners Profile Attributes • Favorite Location • Favorite Breakfast Meal • Favorite Lunch Meal • Favorite Dinner Meal • Last Purchase How should the engineer create a segment to meet the customer's needs?
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data: Company Existing Profile Data: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7787 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Manager Data From Web Form Submitted: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7700 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Director Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data. Which entry will the export file contain?
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown: Customer 1 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012 Customer 2 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: J Create Date: 2//2/2021 What will the destination file look like?
A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system. Which segment should the engineer create to evaluate streaming?
A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months. The company has mar-tech tools and services with which they track and communicate with clients: • Adobe Analytics • Adobe Experience Platform • Adobe Campaign Standard • Adobe Experience Manager • CRM • Google Adwords Account Which steps should the company take to advertise?
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. The marketer has the following data sources available to be imported: • Member Hub • Digital Order Line (DOL) • Brick Mortar Order Line (BMOL) • Clickstream How should the Experience Platform be set up?
After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded. What are two things that could cause this issue? (Choose two.)

Question 1 - AD7-E601 discussion

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After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded dat a. The Segment Ul shows an estimated audience size of zero.

Which two actions can the user take to view the correct segment size? (Choose two.)

A.
Disable and re-enable the dataset for profile
Answers
A.
Disable and re-enable the dataset for profile
B.
Use on-demand evaluation
Answers
B.
Use on-demand evaluation
C.
Wait for the next scheduled evaluation
Answers
C.
Wait for the next scheduled evaluation
D.
Change the primary identifier of the dataset
Answers
D.
Change the primary identifier of the dataset
Suggested answer: B, C

Explanation:

On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. Reference: : Ondemand Segment Evaluation : Segment Evaluation

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asked 02/10/2024
Marc Aurele ALLOTCHENOU
36 questions
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