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Question 24 - AD7-E601 discussion

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A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

A.
Favorite Breakfast Meal is Nulll or EmptyAND
Answers
A.
Favorite Breakfast Meal is Nulll or EmptyAND
B.
Favorite Lunch Meal is NOT Null or EmptyORFavorite Dinner Meal is NOT Null or Empty
Answers
B.
Favorite Lunch Meal is NOT Null or EmptyORFavorite Dinner Meal is NOT Null or Empty
C.
Must Exist in Lunch EatersORMust Exist in Dinner Eaters
Answers
C.
Must Exist in Lunch EatersORMust Exist in Dinner Eaters
D.
Must Not Exist in Breakfast Eaters
Answers
D.
Must Not Exist in Breakfast Eaters
E.
Favorite Breakfast Meal is Null or Empty
Answers
E.
Favorite Breakfast Meal is Null or Empty
Suggested answer: C

Explanation:

The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select "Must Not Exist in Breakfast Eaters".

The other options do not exclude all breakfast eaters or are too complicated. Reference:

https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segmentbuilder-guide.html?lang=en

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asked 02/10/2024
Angelica Caldeo
41 questions
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