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A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data: Company Existing Profile Data: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7787 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Manager Data From Web Form Submitted: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7700 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Director Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data. Which entry will the export file contain?
An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included. What should the engineer do during configuration?
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown: Customer 1 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012 Customer 2 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: J Create Date: 2//2/2021 What will the destination file look like?
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up. Segments • Breakfast Eaters • Lunch Eaters • Dinner Eaters • High-Value Dinners Profile Attributes • Favorite Location • Favorite Breakfast Meal • Favorite Lunch Meal • Favorite Dinner Meal • Last Purchase How should the engineer create a segment to meet the customer's needs?
A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?
A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system. Which segment should the engineer create to evaluate streaming?
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. The marketer has the following data sources available to be imported: • Member Hub • Digital Order Line (DOL) • Brick Mortar Order Line (BMOL) • Clickstream How should the Experience Platform be set up?
A user wants to target customers who have browsed the products.com website in the last 30 days. The available attributes are: Last_Website_Browse Last_App_Browse Last_Activity The available events are: Website.Browse App.Browse Where can the user define time parameters for the segment?
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months. The company has mar-tech tools and services with which they track and communicate with clients: • Adobe Analytics • Adobe Experience Platform • Adobe Campaign Standard • Adobe Experience Manager • CRM • Google Adwords Account Which steps should the company take to advertise?

Question 14 - AD7-E601 discussion

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A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.

The company has mar-tech tools and services with which they track and communicate with clients:

• Adobe Analytics

• Adobe Experience Platform

• Adobe Campaign Standard

• Adobe Experience Manager

• CRM

• Google Adwords Account Which steps should the company take to advertise?

A.
Onboard the CRM data into the AEP dataset Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords
Answers
A.
Onboard the CRM data into the AEP dataset Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords
B.
Onboard the CRM data Into the AEP dataset Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords
Answers
B.
Onboard the CRM data Into the AEP dataset Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords
C.
Onboard the CRM data into Adobe Analytics Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords
Answers
C.
Onboard the CRM data into Adobe Analytics Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords
Suggested answer: B

Explanation:

This is the most effective workflow to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper.

By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEPCDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google's Display Network. Reference: : Onboard Data into Platform : Create a Segment : Share Segments with Destinations

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asked 02/10/2024
Martin Lundgren
39 questions
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