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Question 13 - AD7-E601 discussion

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A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

A.
Answers
A.
B.
Bring in member profile data from Member Hub into AEP
Answers
B.
Bring in member profile data from Member Hub into AEP
C.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream
Answers
C.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream
D.
Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
Answers
D.
Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
E.
Send audiences to Facebook via s3 destination exports
Answers
E.
Send audiences to Facebook via s3 destination exports
F.
Answers
F.
G.
Bring in member profile information from Clickstream into AEP
Answers
G.
Bring in member profile information from Clickstream into AEP
H.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
Answers
H.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
I.
Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
Answers
I.
Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
J.
Send audiences to Facebook via s3 destination exports
Answers
J.
Send audiences to Facebook via s3 destination exports
K.
Answers
K.
L.
Bring in member profile data from Member Hub into AEP
Answers
L.
Bring in member profile data from Member Hub into AEP
M.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
Answers
M.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
N.
Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
Answers
N.
Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
O.
Send audiences to Facebook
Answers
O.
Send audiences to Facebook
P.
Answers
P.
Q.
Bring in member profile information from Clickstream into AEP
Answers
Q.
Bring in member profile information from Clickstream into AEP
R.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
Answers
R.
Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
S.
Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
Answers
S.
Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
T.
Send audiences to Facebook
Answers
T.
Send audiences to Facebook
Suggested answer: C

Explanation:

This is the most effective workflow to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By bringing in member profile data from Member Hub into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By bringing in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream into AEP dataset, the company can ingest online and offline purchase data from different sources into AEP. By creating segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending audiences to Facebook via s3 destination exports, the company can activate their segment across multiple channels, such as Instagram ads. Reference: : Onboard Data into Platform : Create a Segment : Share Segments with Destinations

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asked 02/10/2024
Nicholas Roy
43 questions
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