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Question 15 - AD7-E601 discussion

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A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?

A.
A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago
Answers
A.
A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago
B.
A segment that only looks at the Adobe Analytics data source
Answers
B.
A segment that only looks at the Adobe Analytics data source
C.
A segment based on the Adobe Analytics data source and using membership in a Customer segment
Answers
C.
A segment based on the Adobe Analytics data source and using membership in a Customer segment
Suggested answer: C

Explanation:

This is the most suitable segment to evaluate streaming data from Adobe Analytics in real-time and filter out customers who are not in the CRM system. By basing the segment on the Adobe Analytics data source, the company can use the streaming ingestion feature of AEP to capture web activity data in near real-time. By using membership in a Customer segment, the company can use an existing segment that contains customers from the CRM system as a filter criterion to exclude noncustomers from the segment. Reference: : Streaming Ingestion Overview : Create a Segment

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asked 02/10/2024
Mario Peralta
36 questions
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