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Question 20 - AD7-E601 discussion

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A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.

Which criteria does the engineer need to create this segment?

A.
• Customer exists within the client dataset• Customer has logged in within the last 30 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer acquired a credit card in the last 30 days
Answers
A.
• Customer exists within the client dataset• Customer has logged in within the last 30 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer acquired a credit card in the last 30 days
B.
• Customer exists within the client dataset• Customer has logged in within the last 30 days• Customer has a home loan with the credit union• Customer pays by check for their home loan• Customer acquired a credit card in the last 30 days
Answers
B.
• Customer exists within the client dataset• Customer has logged in within the last 30 days• Customer has a home loan with the credit union• Customer pays by check for their home loan• Customer acquired a credit card in the last 30 days
C.
• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer has not acquired a credit card
Answers
C.
• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer has not acquired a credit card
D.
• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer pays by check for their home loan• Customer has not acquired a credit card
Answers
D.
• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer pays by check for their home loan• Customer has not acquired a credit card
Suggested answer: C

Explanation:

This is the most suitable criteria to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union. By selecting customer exists within the client dataset as an attribute, the company can filter out non-customers from the segment. By selecting customer has logged in within the last 14 days as an attribute, the company can capture customers who have shown recent activity on their account. By selecting customer has a home loan with the credit union and customer has auto pay set up for paying the home loan as attributes, the company can identify customers who have a specific product and payment method with the credit union. By selecting customer has not acquired a credit card as an attribute, the company can exclude customers who already have a credit card issued through the credit union. Reference: : Create a Segment

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asked 02/10/2024
Tresor Garcia
40 questions
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