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Question 1

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After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded dat a. The Segment Ul shows an estimated audience size o

Question 2

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A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable dat a. The company will only use the unreliable data source as a backup source

Question 3

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What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

Question 4

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A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message,

Question 5

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An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out. The following data sources are available to be impo

Question 6

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A company collects online transaction data from two different sources and onboards into AER The data is housed in two systems: • Digital Order Line (DOL), which gets data at a daily batch latency

Question 7

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A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add

Question 8

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After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded. What are two things that could cause this issue? (Choose

Question 9

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A global retailer wants to send promotional discount offers to the following: Existing customers who are: • Within 50 miles of their nearest store • Have made one of the following: • Visits to t

Question 10

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A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The m

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A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data: Company Existing Profile Data: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7787 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Manager Data From Web Form Submitted: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7700 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Director Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data. Which entry will the export file contain?

An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included. What should the engineer do during configuration?

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown: Customer 1 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012 Customer 2 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: J Create Date: 2//2/2021 What will the destination file look like?

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up. Segments • Breakfast Eaters • Lunch Eaters • Dinner Eaters • High-Value Dinners Profile Attributes • Favorite Location • Favorite Breakfast Meal • Favorite Lunch Meal • Favorite Dinner Meal • Last Purchase How should the engineer create a segment to meet the customer's needs?

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system. Which segment should the engineer create to evaluate streaming?

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. The marketer has the following data sources available to be imported: • Member Hub • Digital Order Line (DOL) • Brick Mortar Order Line (BMOL) • Clickstream How should the Experience Platform be set up?

A user wants to target customers who have browsed the products.com website in the last 30 days. The available attributes are: Last_Website_Browse Last_App_Browse Last_Activity The available events are: Website.Browse App.Browse Where can the user define time parameters for the segment?

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months. The company has mar-tech tools and services with which they track and communicate with clients: • Adobe Analytics • Adobe Experience Platform • Adobe Campaign Standard • Adobe Experience Manager • CRM • Google Adwords Account Which steps should the company take to advertise?

Question 28 - AD7-E601 discussion

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A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.

What must the engineer select to correctly send the data?

A.

Apply Transformation

B.

Enable Hashing

C.

Transform Data

Show Answer

asked 02/10/2024

Wojciech Oleksiak

37 questions

User

Your answer: A B C

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