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Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A.
Test list
A.
Test list
Answers
B.
Static list
B.
Static list
Answers
C.
Static list or Dynamic, both list can be used
C.
Static list or Dynamic, both list can be used
Answers
D.
Dynamic list
D.
Dynamic list
Answers
Suggested answer: C

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A.
Dynamic List
A.
Dynamic List
Answers
B.
Test List
B.
Test List
Answers
C.
Static or Dynamic list
C.
Static or Dynamic list
Answers
D.
Static List
D.
Static List
Answers
Suggested answer: D

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

A.
Identify the currently mailable and unmailable prospects in their current email provider.
A.
Identify the currently mailable and unmailable prospects in their current email provider.
Answers
B.
How many emails a month were sent from the current email provider
B.
How many emails a month were sent from the current email provider
Answers
C.
The date LenoxSoft last compared data between the email provider and Salesforce.
C.
The date LenoxSoft last compared data between the email provider and Salesforce.
Answers
D.
When was the last time a prospect was emailed in their current email provider.
D.
When was the last time a prospect was emailed in their current email provider.
Answers
Suggested answer: A, D

When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A.
Lead, Contact or Account record added as a Related Object to the Salesforce custom object
A.
Lead, Contact or Account record added as a Related Object to the Salesforce custom object
Answers
B.
Salesforce Connector User has 'Read' permission to the custom object
B.
Salesforce Connector User has 'Read' permission to the custom object
Answers
C.
Campaign or Opportunity record added as a Related Object to the Salesforce custom object
C.
Campaign or Opportunity record added as a Related Object to the Salesforce custom object
Answers
D.
Customized 'Display in Table' values when configuring fields
D.
Customized 'Display in Table' values when configuring fields
Answers
Suggested answer: A, B

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

A.
Form Report: Impressions
A.
Form Report: Impressions
Answers
B.
Lifecycle Report: New Prospects Created
B.
Lifecycle Report: New Prospects Created
Answers
C.
Form Report: Conversions
C.
Form Report: Conversions
Answers
D.
Form Report: Submissions
D.
Form Report: Submissions
Answers
Suggested answer: B, C

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A.
Kiosk/Data Entry Mode
A.
Kiosk/Data Entry Mode
Answers
B.
ReCAPTCHA
B.
ReCAPTCHA
Answers
C.
"Not you?" Link
C.
"Not you?" Link
Answers
D.
Progressive Profiling
D.
Progressive Profiling
Answers
Suggested answer: A

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?

A.
Webinar & Event invite. Registrations & Attendance
A.
Webinar & Event invite. Registrations & Attendance
Answers
B.
Webinar & Event Registrations & Attendance
B.
Webinar & Event Registrations & Attendance
Answers
C.
Webinar: Attended/NoShow/Registered Event :Checked In/Registered
C.
Webinar: Attended/NoShow/Registered Event :Checked In/Registered
Answers
D.
Only Webinar & Event Attendance
D.
Only Webinar & Event Attendance
Answers
Suggested answer: C

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A.
Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
A.
Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
Answers
B.
That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
B.
That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
Answers
C.
Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
C.
Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
Answers
D.
Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
D.
Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
Answers
Suggested answer: C

LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A.
Pardot will automatically send underperforming landing page to recycle bin
A.
Pardot will automatically send underperforming landing page to recycle bin
Answers
B.
Pardot will automatically populate personalized information of each unique prospect.
B.
Pardot will automatically populate personalized information of each unique prospect.
Answers
C.
Pardot will give you content ideas for each landing page.
C.
Pardot will give you content ideas for each landing page.
Answers
D.
Pardot will determine which version of the landing page generated most conversions
D.
Pardot will determine which version of the landing page generated most conversions
Answers
Suggested answer: D

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A.
Set the intern up in the Default 'Marketing' User Role
A.
Set the intern up in the Default 'Marketing' User Role
Answers
B.
Set the intern up in the Default 'Marketing Intern' User Role
B.
Set the intern up in the Default 'Marketing Intern' User Role
Answers
C.
Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
C.
Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
Answers
D.
Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D.
Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Answers
Suggested answer: C
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