Salesforce Certified Pardot Consultant Practice Test

Question 41

LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A.

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B.

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::Add to List

C.

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::Add to ListCreate a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D.

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

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Question 42

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month.

How would you advise them to accomplish this?

A.

Create a new automation rule.

B.

Create a new segmentation rule.

C.

Add a completion action to the form the prospects completed to register for the webinar.

D.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

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Question 43

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to automate this process?

A.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

B.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

C.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

D.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

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Question 44

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A.

Monitor no of visitors, social post enagements and natural search reports month over month

B.

Monitor no of visitors, form conversion and email click-through rate reports month over month

C.

Monitor no of prospects, social post enagements and paid search reports month over month

D.

Monitor no of prospects, form submission and email open rate reports month over month

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Question 45

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A.

Create a completion action based on the Lead Status field value.

B.

Create a dynamic list based on the Lead Status field value

C.

Create an automation rule based on the Lead Status field value

D.

Create a segmentation rule based on the Lead Status field value

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Question 46

Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?

A.

Pardot Successfully submitted the "Contact Us" landing page and form

B.

Pardot Successfully submitted the "Contact Us" form

C.

Nothing will display

D.

Pardot Successfully submitted the "Contact Us" landing page.

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Question 47

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A.

They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off.

B.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

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Question 48

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

B.

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

C.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

D.

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

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Question 49

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A.

Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.

B.

Create an Engagement Program in Pardot and verify the Salesforce connector.

C.

Manually assign all prospects in Pardot and verify the Salesforce connector

D.

Regularly export data from Pardot and data load file into Salesforce

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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 5

List of questions

Question 41

Question 42

Question 43

Question 44

Question 45

Question 46

Question 47

Question 48

Question 49

Question 50

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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 5

List of questions

Question 41

Question 42

Question 43

Question 44

Question 45

Question 46

Question 47

Question 48

Question 49

Question 50

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